July 3, 2019
Growth of women’s soccer showcased during this summer’s women’s world cup
The 2019 Women’s World Cup is in full swing, with the final less than a week away. This edition of the tournament has been a year of breaking records and reaching milestones. We’ve seen a new level of support and interest around the world leading up to the tournament, and ISL hopes to continue showing our support!
It’s clear to see the increased interest and support of Women’s soccer through greater social media interaction and greater media coverage. The global viewership numbers are the proof. The 2019 Women’s World Cup has broken the Women’s single game viewership record when France competed against Brazil. And with the final yet to come, the total viewership is already expected to reach 1 billion, compared to 750 million total in 2015.
Commercial investment has also increased dramatically, coming from multiple industries. One great example is Visa. Leading into the Women’s World Cup, Visa made a “Substantial Investment into the United States Women’s Soccer Federation. The total fee for the 5 year deal was undisclosed, however it is said the terms of the deal “ensured at least 50% of the investment would fund the USWNT and women’s soccer programs surrounding marketing efforts.” An investment like this allows the USWNT the ability to focus on development of players, and grassroots initiatives, while the commercial financing is already taken care of.
ISL Future Stars
As part of ISL’s offering’s, our companies Travel Management team have began working closely with academies within the United States to provide international playing opportunities and experiences. Equality in the game is of key importance to ISL, and we are committed to helping advance the women’s game at all levels. Our Travel Management team does this by helping players travel abroad and to immerse themselves into top level European soccer playing cultures.
In October 2018, we had our first all girls experience trip to Barcelona ran with our Travel Management group. For 9 days, more than 80 young ladies had the opportunity to train in the historic FC Barcelona training facilities, as well as compete against elite Spanish academies. The experience also brings the opportunity for the young female players to experience foreign cultures during unique activities around the city.