FC Barcelona needed help to extend their brand into the North American soccer market. To achieve this, they entrusted ISL to create an integrated management and marketing strategy that would spread the Barça name through Soccer Camps and Schools.
In just three years, ISL grew participation in FC Barcelona’s Camps and Schools by 1,470%, firmly establishing the club in the United States.
Barcelona Football Club (FC Barcelona, FCB) is one of the largest clubs in the world, having won the European Champions League five times and their domestic league 25 times.
FC Barcelona needed to strategically extend the Barça brand, and transmit the club’s philosophy of hard work and values, but were unable to gain traction for their Soccer Camps and Schools (Barça Academy). The club hadn’t managed to develop systems that applied to the unique requirements of the American soccer market. FC Barcelona needed a strong, strategic partner knowledgeable of the market they were wishing to reach.