A good friend of the ISL team and founder of Sqwad sports, Nick Lawson, runs his own Sports Business podcast featuring interviews with sport business executives. The podcast, called The Inches (hyperlinked to the podcast), recently featured ISL’s Director of Business Development, Tim Bailey.
Nick and Tim dove into sponsorship best practices for the modern marketer, and specifically spoke on the value a rights holder can provide a brand through digital sponsorship assets and collateral.
While you’re sipping your coffee today, have a listen to Tim and Nick discuss what it takes in the sports marketing world. Link below!