Real Betis, Historic La Liga soccer club, reached out to ISL to help with event coordination while on tour in the United States
Historic La Liga team Real Betis, commonly known as Betis, was on a recent postseason tour in the U.S. and around the globe as part of an aggressive growth strategy to expand into foreign markets to gain a larger fan base. The tours focus was to give current fans the opportunity to see them play locally, but also to test their futbol prowess against international clubs from around the world.
It was upon learning that the team would be stopping off as part of their travels in the nation’s capital to take on Wayne Rooney and D.C. United for an exhibition match that Toni Ortega, the International Business Manager for Real Betis and (long time ISL friend) Marc Barta, reached out to our Events Team to put together an itinerary for the players during their brief stay in Washington.
ISL Relationship Director, Pere Segara, arranged full access activities for the club. For many of the Betis players this was their first time to the Washington, D.C., let alone traveling to the United States, so what better way to experience America than taking in the countries traditional past time, baseball. Betis took in a Washington Nationals game to cap off a memorable trip for the club, players, and Betis fans.