Rebranding can be a scary process. There is a lot of thought and work put behind it, and execution is everything. So, after 5 years of successfully running as ISL Futbol the decision was made to drop the “futbol” portion of the moniker and operate simply as ISL to springboard our co-founders vision into other sporting verticals outside of soccer.
Not only did we tackle a rebrand, but the decision was made to uproot from our U.S. based headquarters in Charlotte, NC to the warm, sun-kissed beaches of Miami, FL. From the outside looking in the move may or may not have made sense, but to us as a sports marketing agency the optics of everything that go into being a premier, global, client facing company and the way we are able to service those clients, as well as attack new sports entertainment ventures, the choice was a no brainer.
Recently Marc Segarra (Co-founder/Managing Partner ISL) and Tim Bailey (Dir. of Business Development) sat down to discuss the rebrand and move to Miami in further detail. To learn more about the thoughts that inevitably pushed ISL to pivot in a new direction follow this link.