We
breathe
soccer
breathe
soccer
Since 2018, we’ve partnered with Manchester City to deliver immersive soccer experiences for hundreds of young American players in the U.K. The program brings youth talent into direct contact with the club’s philosophy and environment, building a lasting connection between the U.S. and English soccer.
Manchester City FC is a professional soccer club based in Manchester, England, and a member of the City Football Group. Ranked by Forbes as the 5th most valuable soccer club in the world, the team has seen significant success in recent years, having won 10 Premier League titles, including an unprecedented four consecutive championships from 2020–21 to 2023–24, solidifying its position at the top of English soccer.
Manchester City has also claimed major international honors, including one UEFA Champions League, one FIFA Club World Cup, and one UEFA Super Cup. As part of its global strategy, the club is expanding its presence in the U.S. by creating programs that connect with youth players and local communities.
Manchester City’s objective was clear: deepen its footprint in the U.S. by building authentic, emotionally resonant connections with the next generation of players and fans. The challenge was to deliver a program that went beyond a standard soccer camp, one that offered cultural immersion, top-tier training, and meaningful engagement in a new market. For us, it also meant stepping outside our established operations in Spain to build a new experience in a different football culture, with different expectations and dynamics.
Drawing from our success supporting global clubs, we partnered with Manchester City in 2018 to launch a unique player experience in the United Kingdom. Since then, we’ve designed and delivered an annual travel and training program that has brought over 500 young U.S. players into the heart of English soccer.
Each edition of the program is crafted to fully immerse participants in Manchester City’s training philosophy, values, and cultural identity. Players train at the club’s official academy under UEFA and UEFA Pro licensed coaches, compete in friendly matches, and attend live Premier League games. The experience also includes cultural excursions to cities like Manchester and London, providing context and connection beyond the pitch.
The feedback has been overwhelmingly positive. Participants and families consistently highlight the exceptional training quality, attention to detail, and the emotional impact of experiencing English soccer up close. For many players, it’s more than a trip, it’s a formative experience that shapes their love for the game and their personal development.
Through this ongoing collaboration, we are helping Manchester City build a bridge between the U.K. and the U.S., expanding the club’s reach while delivering powerful soccer experiences that foster loyalty, cultural exchange, and lifelong memories.
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