We
breathe
soccer
breathe
soccer
To support Hantec Markets in its expansion to South America, we closed two major soccer sponsorships linking the financial services leader with Atlético de Madrid and Fortaleza Esporte Clube.
From securing the partnerships to leading creative activations, we brought the strategy to life with full-scale content production featuring Atlético’s men’s and women’s first team players, delivering a multilingual digital campaign and social media rollout.
Hantec Markets is a global multi-regulated trading broker, providing traders with access to forex, commodities, indices, and more. Backed by the award-winning Hantec Group, the broker focuses on building transparent and easy-to-access trading experiences for traders across the world.
As Hantec Markets launched a refreshed brand identity, the company turned to the world of sports to support its global expansion, seeing it as a culturally powerful way to connect with key audiences, particularly in Latin America.
The challenge was to identify world-renowned soccer clubs that not only offered international visibility but also shared Hantec’s spirit and values.
The goal was to create authentic partnerships that could bridge the worlds of finance and sport through ambition, resilience, and excellence.
We led the strategy and execution behind a dual-club sponsorship approach, connecting Hantec Markets with Atlético de Madrid, one of the most successful and celebrated clubs in Europe, and Fortaleza Esporte Clube, a rising force in Brazilian soccer.
With Atlético de Madrid, Hantec became the Official Online Trading Partner in Latin America, gaining a prestigious association with one of Europe’s most respected clubs. In Brazil, Hantec partnered with Fortaleza Esporte Clube as their Official Online Trading Partner, with added visibility through logo placement on the team’s official match shorts.
To activate the Atlético partnership, ISL produced a full content campaign featuring men’s and women’s first-team players, including Samu Lino, Javi Galán, Connor Gallagher, Gabi, Gaby García, and Ana Vitória. The content was tailored for global audiences with multilingual video assets and coordinated social media rollouts, designed to amplify reach and drive engagement across Hantec’s key international markets.
By aligning with clubs that boast passionate fanbases and strong local roots, Hantec gained meaningful notoriety in both the European and Latin American markets. The collaborations opened the door to impactful matchday activations, co-branded campaigns, and exclusive experiences for traders and fans alike, blending the emotional power of football with the strategic goals of financial engagement.
More than a marketing move, the initiative was designed to foster long-term brand affinity, building trust and resonance in culturally diverse communities across the globe.
