FC Barcelona U.S. expansion

Expanding the Barça Brand in the U.S. Market

Since 2013, we’ve been a key strategic partner in helping FC Barcelona strengthen its presence in the U.S. and taking advantage of the country’s unmatched commercial potential.

With a deep understanding of the U.S. soccer system and culture, we are leading multiple initiatives that are not only aligned with Barça’s brand values but also focused on measurable impact.

Those projects are helping the club to build long-term connections with fans, players, and communities in every corner of the country.

INTERNATIONAL TOURS & FRIENDLIES

In the summer of 2022, we played a leading role in organizing FC Barcelona’s preseason tour in the U.S., bringing the club to sold-out stadiums in Miami and New York for high-profile matches against Inter Miami CF and NY Red Bulls.

Barça on tour

Both matches sold out, attracting packed stadiums filled with Catalan supporters and local fans eager to witness Xavi’s team in action.

FC Barcelona not only completed a successful preseason but also strengthened its foothold in the U.S., building lasting momentum in a key market for the future of the sport.

“This marks a significant milestone for international soccer and sets a precedent for future clubs looking to capitalize on the US soccer market’s opportunity successfully“, said Alex Isern, ISL CEO.

BARÇA ACADEMY SOCCER CAMPS

Our Barça Academy Soccer Camps are where lasting connections begin. With a presence in over 40 U.S. cities in the past decade, we’ve introduced thousands of young players to Barça’s values and methodology, right in their hometowns.

We have been organizing FC Barcelona summer camps for over 12 years now, using our expertise in the U.S. culture and its regional markets to take the club’s methodology and values across the U.S.

Season after season, we’re not only reaching a wider audience in cities we’ve already visited but also taking Barça to new ones, with a record of 36 cities in the past two summers.

Beyond being a revenue stream for the club, these Soccer Camps translates into future commercial opportunities for the clubs as they build a relationship with players and families.

SPORTS TOURISM

Every season, we bring over 3,500 American fans and young players to Barcelona, giving them a first-hand connection to the club, the city, and its culture.

TAILOR MADE SOCCER EXPERIENCES AT BARCELONA

Over the past decade, we’ve brought more than 15,000 fans to Barcelona, offering them a unique opportunity to live and feel the Barça experience from within. From training at the club’s facilities and even meeting First Team Players to walking the streets of the city, families build memories that go far beyond the game.

These sports tourism programs generate meaningful fan connections while contributing directly to the club’s international revenue streams through travel, hospitality, and merchandise.