If 2022 could be described in one word for ISL, it would be – revolutionary. This year has brought us incredible launches, promising partnerships, and groundbreaking experiences.
Did you know that ISL had at least one major event take place for nine months of the year? That means that 75% of the months in the year had at least one major tentpole event for the agency! From the drop of Luka Modric’s first NFT collection in January to the collaboration between Barça and MLS in July, as well as the first ever LaLiga Select showcase in Madrid in March, ISL has had the opportunity to partake in some pretty incredible moments that made 2022 a year for the books.
Let’s hit rewind on 2022 and go through some of the most memorable moments for ISL!
January 2022
ISL goes digital | Luka Modric released his very own official and authenticated NFT collection. The collection was made available by Ethernity Chain and powered through ISL – Ethernity’s official and exclusive soccer partner.
February 2022
Travel management returned to the UK!
March 2022
LaLiga Select held its first ever showcase in the Spanish capital of Madrid! 118 players were selected from an impressive total of 12,000 youth soccer players across 14 different scouting events in North America.
Entering the esports arena, in 2022, we saw esports player João Oliveira join the powerful Portuguese team of Benfica through the support of ISL.
May 2022
Switching gears back to LaLiga Select, in May 2022, we had our first selection of players who passed onto the third and final phase of LaLiga Select. Three players were offered scholarships by LaLiga Select to continue their journey in Spain and spent the next two weeks training with LaLiga Academy teams such as Celta, Alavés, and Levante.
June 2022
ISL and Icerock powered an epic friendly between D.C. United vs Xelajú MC.
July 2022
ISL heads west in July 2022! In collaboration with ISL, FC Barcelona closed out its first two games against Inter Miami FC and the New York Bulls of MLS. This was a game that fans had not seen since 2008 and also an exciting face-off between FC Barcelona and Beckham’s Inter FC
We also broke records in 2022! Our FC Barcelona Academy Summer Camps launched in July 2022, and we saw a record-breaking count of over 5,000 players enlisted at our Seattle camp
ISL and USYF (United States Youth Futsal – a US Soccer member) continued to strengthen their relationship by expanding futsal in the United States through a series of events in Kansas City, Milwaukee, Indianapolis, and Charlotte during the summer.
October 2022
A little bit of self-care in 2022. We had the grand opening of our new Barcelona office, and let’s just say we ended up celebrating 3 hours more than expected!
ISL also held a corporate meeting to discuss all the exciting things we have planned for the future.
November 2022
We made partnerships happen! In November 2022, ISL and Pepsi x DJ Mariio provided gamers with a never-before-seen immersive experience combining everyone’s love for soccer and video games. The partnership was made possible through the support of ISL.
December 2022
December is the month of friendlies powered by ISL and Icerock! From AS Roma facing off with Cádiz CF to Crystal Palace hosting Real Valladolid at the Selhurst Park Stadium and, of course, Herta BSC going up against Millonarios FC in Osceola County Stadium – this month was a month full of friendlies!
Pepsi and ISL joined forces again! Together, Pepsi and ISL teamed up to launch Pepsi’s marketing campaign in Central America. Through the support of ISL, Joao Felix and Sergio Busquets were the two featured stars of Pepsi’s marketing campaign in Central America.
Phew! With all that said (emphasis on all), our year comes to a bittersweet end filled with incredible moments, industry-changing collaborations, and never-before-seen releases. We could not have made it to this point without the support and commitment of our ISL team and the support from everyone who helped make this possible. We want to thank each and every one of you for your perseverance and belief in us. We can’t wait to see you all in the new year and work together to make 2023 another revolutionary year.