We
breathe
soccer
breathe
soccer
In 2022, we expanded our partnership with FC Barcelona by organizing the club’s preseason tour in the United States through a high-impact preseason tour. The collaboration delivered sold-out matches, unforgettable fan moments, and a strategic push to deepen Barça’s presence in one of soccer’s fastest-growing markets.
The matches took place on July 19th at the DRV PNK Stadium in Miami and on July 30th at the Red Bull Arena in New York.
Founded in 1899, FC Barcelona is one of the most successful and culturally influential soccer clubs in the world. Known for its distinctive playing style, deep-rooted identity, and iconic motto “Més que un club” (“More than a club”), it has built a global reputation for excellence both on and off the field.
Ranked by Forbes as the third most valuable soccer team in the world, with a valuation exceeding $5.6 billion, FC Barcelona is home to a legacy of legendary players, from Johan Cruyff, Ronaldinho, Xavi, Iniesta, and Lionel Messi to today’s global stars like Robert Lewandowski, Raphinha, and rising sensation Lamine Yamal. The club continues to lead the way in youth development, fan engagement, and cultural impact worldwide.
In the summer of 2022, as global soccer regained momentum after the pandemic, European clubs were eager to reconnect with international fanbases. FC Barcelona faced the challenge of turning their preseason tour into more than just a series of games, they needed a strategic platform to reignite relationships with global audiences, particularly in the U.S., one of the sport’s fastest-growing markets. This required a partner with on-the-ground expertise, cultural fluency, and a deep understanding of U.S. soccer dynamics.
After several seasons of collaboration through soccer clinics across both the U.S. and Europe, we deepened our partnership with FC Barcelona by taking on a leading role in the club’s preseason tour.
We stepped in not just as a logistics provider, but as a strategic partner, managing operations, driving fan engagement, and bringing cultural insight to the table. We secured two high-profile friendlies: the first on July 19 at DRV PNK Stadium in Miami, marking Barça’s historic debut against Inter Miami CF, and the second on July 30 at Red Bull Arena in New York, their first matchup with the NY Red Bulls since 2008.
Both matches sold out, attracting packed stadiums filled with Catalan supporters and local fans eager to witness Xavi’s team in action. The tour became a standout example of how strategic planning and cultural insight can accelerate global brand expansion.
FC Barcelona not only completed a successful preseason but also strengthened its foothold in the U.S., building lasting momentum in a key market for the future of the sport.
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To support Hantec Markets in its expansion to South America, we closed two major soccer sponsorships linking the financial services leader with Atlético de Madrid and Fortaleza Esporte Clube.
From securing the partnerships to leading creative activations, we brought the strategy to life with full-scale content production featuring Atlético’s men’s and women’s first team players, delivering a multilingual digital campaign and social media rollout.
Hantec Markets is a global multi-regulated trading broker, providing traders with access to forex, commodities, indices, and more. Backed by the award-winning Hantec Group, the broker focuses on building transparent and easy-to-access trading experiences for traders across the world.
As Hantec Markets launched a refreshed brand identity, the company turned to the world of sports to support its global expansion, seeing it as a culturally powerful way to connect with key audiences, particularly in Latin America.
The challenge was to identify world-renowned soccer clubs that not only offered international visibility but also shared Hantec’s spirit and values.
The goal was to create authentic partnerships that could bridge the worlds of finance and sport through ambition, resilience, and excellence.
We led the strategy and execution behind a dual-club sponsorship approach, connecting Hantec Markets with Atlético de Madrid, one of the most successful and celebrated clubs in Europe, and Fortaleza Esporte Clube, a rising force in Brazilian soccer.
With Atlético de Madrid, Hantec became the Official Online Trading Partner in Latin America, gaining a prestigious association with one of Europe’s most respected clubs. In Brazil, Hantec partnered with Fortaleza Esporte Clube as their Official Online Trading Partner, with added visibility through logo placement on the team’s official match shorts.
To activate the Atlético partnership, ISL produced a full content campaign featuring men’s and women’s first-team players, including Samu Lino, Javi Galán, Connor Gallagher, Gabi, Gaby García, and Ana Vitória. The content was tailored for global audiences with multilingual video assets and coordinated social media rollouts, designed to amplify reach and drive engagement across Hantec’s key international markets.
By aligning with clubs that boast passionate fanbases and strong local roots, Hantec gained meaningful notoriety in both the European and Latin American markets. The collaborations opened the door to impactful matchday activations, co-branded campaigns, and exclusive experiences for traders and fans alike, blending the emotional power of football with the strategic goals of financial engagement.
More than a marketing move, the initiative was designed to foster long-term brand affinity, building trust and resonance in culturally diverse communities across the globe.
LALIGA Select is the official scouting platform of LALIGA, developed in partnership with the tournament in 2022 to connect Spanish soccer with emerging talent in the United States.
Built from the ground up, the program has already reached thousands of players and continues to position LALIGA as a key force in U.S. youth development.
LALIGA is one of the world’s most prestigious soccer leagues, home to elite clubs like Real Madrid, FC Barcelona, Atlético de Madrid, and many others. Globally recognized for its competitive level, player development, and cultural influence, LALIGA has long been a magnet for top talent and a model for soccer excellence. As part of its international strategy, the league identified the United States as a priority market for growth, both in terms of brand visibility and talent discovery.
As soccer continued to gain momentum in the United States, LALIGA saw the need to tap into the country’s growing talent pool. The challenge was twofold: create a platform that could identify promising American players early in their development, while also building a strong, authentic connection with the U.S. soccer ecosystem. They needed a scalable program that could bridge cultures, elevate the LALIGA brand, and position the league as a key player in the U.S. youth development space.
In 2022, we partnered with LALIGA to bring this vision to life through the creation of LALIGA Select, the league’s first official scouting program in the United States. Leveraging our expertise in the U.S. soccer landscape, we built the initiative from the ground up.
We travel across the country to attend top youth tournaments, identify high-potential players and host several Showcases in Madrid during the season. For the final step, we organize a Training Club with LALIGA clubs for the standoud players. A specialized team of experts in elite player development ensures that every detail — from talent evaluation to event logistics — meet the highest standards for players, families, and LALIGA staff.
The impact was immediate. Within five months of launch, LALIGA Select sold out every event, drew thousands of social media followers, and was featured in over 50 media outlets across Spain and the U.S. Due to overwhelming demand, we partnered with 14 local organizations to expand reach and access.
To date, LALIGA Select has connected with over 20,000 players across the country, supported by a network of 50 official LALIGA scouts.
Through this scalable, high-impact initiative, we help LALIGA not only discover emerging American talent, but also establish a lasting foundation for brand growth, cultural exchange, and performance development between the U.S. and Spain.
To activate its sponsorship with the Spanish National Teams, StageFront partnered with us to create a content-driven campaign featuring some of Spain’s top soccer stars.
StageFront is a global ticketing and hospitality platform founded in 1984, designed to empower ticket brokers of all sizes through advanced technology. With tools for inventory management, dynamic pricing, sales optimization, and detailed analytics, StageFront helps its partners operate more efficiently and profitably.
As part of its global growth strategy, the company became an official partner of the Spanish National Soccer Teams, seeking to elevate its brand presence and engage directly with fans through the power of sport.
With the sponsorship secured, StageFront needed a way to activate the partnership in a manner that felt authentic, engaging, and aligned with the spirit of Spanish soccer. The goal wasn’t just to place a logo, it was to tell a story, create emotional resonance, and produce content that would break through in a crowded digital landscape while showcasing the talent and values of both national teams.
We designed and executed a full-scale sponsorship activation at La Ciudad del Fútbol de Las Rozas, the official headquarters of the Spanish Soccer Federation (RFEF). This emblematic location became the set for a vibrant content shoot featuring elite players from both the men’s and women’s national teams, a tribute to Spain’s excellence across the sport.
This activation gave StageFront a powerful narrative and visual toolkit to amplify its partnership with the Spanish National Teams. The campaign delivered engaging, personality-driven content that resonated across platforms, showcasing not just the brand’s logo, but its ability to celebrate the sport, elevate athletes, and connect with fans on a more human level.
On the women’s side, we highlighted stars from the reigning World Cup and Nations League champion squad, including Barça’s Cata Coll, Salma Paralluelo, and the prodigious Vicky López, Manchester City’s Laia Alexandri, and Real Madrid’s Alba Redondo. On the men’s side, we featured a powerhouse lineup including Ballon d’Or winner Rodri Hernández (Manchester City), Barcelona’s rising stars Lamine Yamal and Pau Cubarsí, Al-Nassr’s Aymeric Laporte, and PSG’s Fabián Ruiz.
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Since 2018, we’ve partnered with Manchester City to deliver immersive soccer experiences for hundreds of young American players in the U.K. The program brings youth talent into direct contact with the club’s philosophy and environment, building a lasting connection between the U.S. and English soccer.
Manchester City FC is a professional soccer club based in Manchester, England, and a member of the City Football Group. Ranked by Forbes as the 5th most valuable soccer club in the world, the team has seen significant success in recent years, having won 10 Premier League titles, including an unprecedented four consecutive championships from 2020–21 to 2023–24, solidifying its position at the top of English soccer.
Manchester City has also claimed major international honors, including one UEFA Champions League, one FIFA Club World Cup, and one UEFA Super Cup. As part of its global strategy, the club is expanding its presence in the U.S. by creating programs that connect with youth players and local communities.
Manchester City’s objective was clear: deepen its footprint in the U.S. by building authentic, emotionally resonant connections with the next generation of players and fans. The challenge was to deliver a program that went beyond a standard soccer camp, one that offered cultural immersion, top-tier training, and meaningful engagement in a new market. For us, it also meant stepping outside our established operations in Spain to build a new experience in a different football culture, with different expectations and dynamics.
Drawing from our success supporting global clubs, we partnered with Manchester City in 2018 to launch a unique player experience in the United Kingdom. Since then, we’ve designed and delivered an annual travel and training program that has brought over 500 young U.S. players into the heart of English soccer.
Each edition of the program is crafted to fully immerse participants in Manchester City’s training philosophy, values, and cultural identity. Players train at the club’s official academy under UEFA and UEFA Pro licensed coaches, compete in friendly matches, and attend live Premier League games. The experience also includes cultural excursions to cities like Manchester and London, providing context and connection beyond the pitch.
The feedback has been overwhelmingly positive. Participants and families consistently highlight the exceptional training quality, attention to detail, and the emotional impact of experiencing English soccer up close. For many players, it’s more than a trip, it’s a formative experience that shapes their love for the game and their personal development.
Through this ongoing collaboration, we are helping Manchester City build a bridge between the U.K. and the U.S., expanding the club’s reach while delivering powerful soccer experiences that foster loyalty, cultural exchange, and lifelong memories.
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We’re helping OnlyFans connect athletes and fans in a new, authentic way. Through sponsorship and endorsement deals with soccer and padel players, we’re supporting the platform as it broadens its cultural relevance and opens a new chapter in athlete-led storytelling.
OnlyFans is a London-based subscription platform that enables creators to monetize their content and build direct, meaningful connections with their audiences. Known for its creator-first model, the platform empowers individuals — from artists and fitness experts to musicians and athletes — to share exclusive, behind-the-scenes content on their own terms.
Despite its success in entertainment, OnlyFans faced the challenge of shifting public perception and gaining credibility in the sports industry. To do that, the brand needed to identify athletes who could bring legitimacy, reach, and authenticity to the platform, while building partnerships that went beyond simple visibility and delivered real fan engagement.
It was also essential to craft a new narrative around how fans connect with their favorite athletes, one rooted in access, personality, and trust, and to break into a competitive, often traditional, sports media ecosystem with a bold and differentiated approach.
We led a strategic initiative to position OnlyFans as a powerful new platform in sports media, focusing on authenticity, access, and athlete empowerment. Our approach included:
-Identifying and onboarding athletes who had influence, credibility, and a story to tell
-Launching the official OnlyFans account of Mexican soccer player Jonathan dos Santos, giving fans a personal look into his training, lifestyle, and daily life beyond the field
-Expanding reach by partnering with Spanish professional padel players Jessica Castelló and Victoria Iglesias, opening new demographic and geographic audiences
-Framing athletes not just as players, but as creators — using the platform to deliver content that deepens fan connection and shows the human side of sport
The response was immediate and overwhelmingly positive. The debut of these athlete accounts sparked widespread curiosity and enthusiasm across both the sports and digital media communities.
These early deals helped establish OnlyFans as a credible and innovative player in the sports content space, while also shifting public perception of the platform and broadening its cultural relevance. At the same time, the initiative empowered athletes to build their personal brands and grow their audiences through exclusive, self-directed storytelling, offering fans a closer, more authentic connection to the personalities behind the game.
Through this ongoing collaboration, we’re helping OnlyFans carve out a new niche at the intersection of sports and creator culture, transforming how fans experience sports and how athletes connect with the world
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To boost global reach and credibility, Sorare secured Lionel Messi as its official Athlete Ambassador. We played a key role in facilitating the partnership, helping the Web3 fantasy sports platform connect with fans worldwide through one of the most iconic athletes of all time.
Sorare is a global sports entertainment platform that combines fantasy gaming with blockchain technology, allowing fans to collect, trade, and play with officially licensed digital player cards. With partnerships across top soccer leagues and clubs, Sorare has been expanding rapidly, aiming to grow its global audience and establish itself as a leader in the intersection of sports and Web3.
To accelerate global growth and connect with a broader sports audience, Sorare needed a partnership that would go beyond a traditional brand collaboration. The goal was to shift public perception, reach new demographics, and enhance the platform’s credibility, particularly among mainstream fans less familiar with blockchain or fantasy sports. Finding a figure who could unlock that kind of visibility and trust was essential.
We identified Lionel Messi as the ideal partner: one of the most influential athletes in the world, with a reputation built on excellence, humility, and global reach. Through our network and strategic guidance, we facilitated the conversations between Sorare and Messi’s team, working to ensure the partnership reflected the values and objectives of both sides.
The result was a landmark agreement that named Messi as Sorare’s official Athlete Ambassador, positioning him at the forefront of the brand’s expansion and linking Sorare with one of soccer’s most recognizable and respected figures.
The partnership with Messi significantly raised Sorare’s global profile, delivering widespread visibility and strengthening the platform’s credibility in the sports and tech industries. It marked a key milestone in Sorare’s evolution — signaling its intent to lead in a competitive and rapidly evolving space. For fans, it added a new layer of relevance and connection; for Sorare, it opened the door to new markets and long-term growth opportunities.
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