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A summer of international tours and friendlies sets the tone for the new season

A summer of international tours and friendlies sets the tone for the new season

While summer is often a time to slow down, for ISL Agency’s International Tours & Friendlies team it marks the most intense (and most rewarding!) moment of the year. Across the 2024–2025 season, extensive work behind the scenes made it possible to connect clubs from different countries, align sporting objectives, and deliver competitive pre-season fixtures across multiple markets.

Throughout the 2024–2025 season, we worked relentlessly to connect clubs across continents, carefully crafting the right matchups and building pre-season experiences that go far beyond the pitch. 

This process resulted in 13 international friendly matches staged between June and August, taking place in France, the Netherlands, Germany, Italy, England, Spain, and the United States, and bringing together teams from across Europe and North America

Beyond the results, the fixtures served broader objectives for the participating clubs. The match between D.C. United and Club AmΓ©rica at Audi Field stood out as a key moment of the summer, bringing one of Mexico’s most followed teams to the U.S. capital and connecting the club with one of the country’s most vibrant Latino fan communities.

Elsewhere, Rayo Vallecano completed a training camp in the Netherlands, Sevilla FC faced Olympique de Marseille at the iconic Stade VΓ©lodrome, and FC Lorient marked its centenary season with a special pre-season fixture against CA Osasuna. That match also coincided with the debut of FC Lorient’s 2025/26 home kit, following a technical sponsorship agreement closed by ISL with Joma.

In total, the tours and friendlies programme covered 15,000 kilometres, linking cities, clubs, and fanbases across two continents. The initiative supported clubs in their sporting preparation while also contributing to commercial objectives, ticket sales, and international brand visibility.

The pre-season fixtures

  • – Toulouse FC 1–2 Queens Park Rangers β€” Stade Saint-Michel
  • – FC Lorient 1–1 CA Osasuna β€” Stade du Moustoir
  • – PEC Zwolle 0–5 Rayo Vallecano β€” MACΒ³PARK Stadion
  • – RB Leipzig 7–0 Toulouse FC β€” MS Technologie Arena
  • – Hannover 96 2–0 Cagliari Calcio β€” Heinz von Heiden-Arena
  • – Cagliari Calcio 1–0 AS Saint-Γ‰tienne β€” Unipol Domus
  • – Olympique de Marseille 1–1 Sevilla FC β€” Stade VΓ©lodrome
  • – Oxford United FC 3–0 MΓ‘laga CF β€” Kassam Stadium
  • – Real Sociedad 1–1 Stade Rennais FC β€” Zubieta
  • – Portsmouth FC 1–0 PEC Zwolle β€” Fratton Park
  • – Racing Santander 1–1 Cagliari Calcio β€” Campos de Sport de El Sardinero
  • – Toulouse FC 1–1 Sevilla FC β€” Stadium de Toulouse
  • – D.C. United 3–1 Club AmΓ©rica β€” Audi Field