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As excitement builds ahead of the FIFA World Cup 2026, Tequila Don Julio has unveiled a special activation celebrating the global tournament: the limited-edition Don Julio 1942 FIFA World Cup™ 26 bottle.
ISL Agency played a key role in the campaign by supporting talent coordination, bringing together two legendary World Cup champions, Thierry Henry and Roberto Carlos, for the global launch.
The activation forms part of Don Julio’s official partnership initiatives around the 2026 tournament and is built around the campaign concept “La Otra Copa” (“The Other Cup”), drawing a symbolic parallel between football’s most iconic trophy and the design of the new bottle.
Created as a collector’s piece for football fans and premium spirits audiences, the bottle features a gold-foil finish and sculpted design inspired by the FIFA World Cup trophy, along with official tournament branding. The limited edition will be available in select North American markets starting in April, retailing at approximately $225.
Through its involvement in talent coordination and campaign support, ISL helped bring together two global football icons with a leading premium brand, contributing to a standout activation celebrating the legacy, culture, and shared moments that define the World Cup.
ISL Agency continues to expand its strategic collaboration with OnlyFans through the addition of two new ambassadors to the platform: Spanish surfer Lucia Martiño and track athlete Sara Gallego.
Both partnerships form part of OnlyFans’ ongoing expansion into the sports world, reinforcing its positioning as a platform where athletes can connect with their audiences in a more authentic, direct, and human way.
Sara Gallego, one of Spain’s leading competitors in the 400m hurdles, joins the platform to share a closer look at her journey in elite athletics, from high-performance training to the routines, discipline, and mindset required to compete at the highest level.
Lucia Martiño, a reference in Spanish professional surfing, brings a different perspective to the platform, offering access to life on and off the waves, competition preparation, travel, and the personal side of a sport deeply connected to culture and lifestyle.
These new agreements build on ISL Agency’s broader strategy to position OnlyFans as a powerful and credible player within sports media, focusing on authenticity, access, and athlete empowerment.
Previous initiatives led by ISL Agency include the launch of the official OnlyFans account of Jonathan dos Santos, giving fans an inside look at his training, lifestyle, and daily life beyond the pitch, as well as partnerships with Spanish professional padel players Jessica Castelló and Victoria Iglesias, expanding the platform’s reach across new demographics and geographies.
With the addition of Lucia Martiño and Sara Gallego, ISL Agency and OnlyFans continue to open new pathways for athletes across different disciplines, helping them build deeper connections with fans while shaping the future of how sport is experienced beyond competition.
ISL Agency has brought together global soccer icon Paul Pogba and Al Haboob, a pioneering team aiming to transform camel racing into a modern, internationally recognised sport.
The French World Cup winner is now a co-owner of Al Haboob, presented as the world’s first professional camel racing team. The move is as unexpected as it is ambitious, seeking to connect a millennia-old tradition with the language and scale of global sport.
Marc Segarra, our Managing Partner, describes the partnership as something never seen before.
“This may be the most unexpected and spectacular crossover in sports history: a World Cup champion partnering with one of the most popular sports in the Middle East, camel racing. East and West coming together to show the world a millenary sport that has never been presented at this level,” Segarra said.
Pogba explained his motivation in an interview with BBC Sport: “I’ve watched my fair share of [camel] races on YouTube and spent time doing research in my spare time trying to understand the techniques and strategies. And what stood out to me is how much dedication it takes from everyone involved. At the end of the day, sport is sport. It demands heart, sacrifice and teamwork.”
Al Haboob was founded by entrepreneurs Omar Almaeena and Safwan Modir, with the vision of building the world’s first modern camel racing team capable of competing on an international stage.
“Paul’s involvement is transformational,” Almaeena said. “His influence, leadership and passion for cultural storytelling reflect exactly what Al Haboob stands for. This partnership is about more than racing; it is about sharing a heritage that deserves global recognition.”
The collaboration marks a new chapter not only for Pogba, but also for camel racing itself, positioning the sport at the intersection of tradition, innovation and global entertainment; an approach that aligns with ISL Agency’s vision of redefining how sport and culture connect on the world stage.
While summer is often a time to slow down, for ISL Agency’s International Tours & Friendlies team it marks the most intense (and most rewarding!) moment of the year. Across the 2024–2025 season, extensive work behind the scenes made it possible to connect clubs from different countries, align sporting objectives, and deliver competitive pre-season fixtures across multiple markets.
Throughout the 2024–2025 season, we worked relentlessly to connect clubs across continents, carefully crafting the right matchups and building pre-season experiences that go far beyond the pitch.
This process resulted in 13 international friendly matches staged between June and August, taking place in France, the Netherlands, Germany, Italy, England, Spain, and the United States, and bringing together teams from across Europe and North America
Beyond the results, the fixtures served broader objectives for the participating clubs. The match between D.C. United and Club América at Audi Field stood out as a key moment of the summer, bringing one of Mexico’s most followed teams to the U.S. capital and connecting the club with one of the country’s most vibrant Latino fan communities.
Elsewhere, Rayo Vallecano completed a training camp in the Netherlands, Sevilla FC faced Olympique de Marseille at the iconic Stade Vélodrome, and FC Lorient marked its centenary season with a special pre-season fixture against CA Osasuna. That match also coincided with the debut of FC Lorient’s 2025/26 home kit, following a technical sponsorship agreement closed by ISL with Joma.
In total, the tours and friendlies programme covered 15,000 kilometres, linking cities, clubs, and fanbases across two continents. The initiative supported clubs in their sporting preparation while also contributing to commercial objectives, ticket sales, and international brand visibility.
The pre-season fixtures
The FIFA Club World Cup 2025 has brought the world’s biggest clubs to the United States, and ISL Agency was on the ground creating meaningful connections between elite clubs and local communities.
As FC Bayern Munich arrived in Miami last weekend ahead of their matchup against Boca Juniors, ISL Agency delivered a purpose-driven activation: a youth soccer clinic designed to bring the club closer to its American fanbase through real, on-the-pitch experiences.
Young players had the opportunity to train the FC Bayern way, immersing themselves in the club’s methodology, values, and approach to the game. The experience was made even more special with the presence of club legend Giovane Élber, who joined the session and connected directly with the next generation of players.
The activation reflects ISL Agency’s commitment to building bridges between global institutions and local communities. By combining elite soccer culture with grassroots engagement, the initiative helped FC Bayern strengthen its relationship with fans in the U.S. while creating genuine, lasting value for young players inspired by the game.
In a special agreement for FC Lorient’s 100th anniversary year, we have secured, in collaboration with The Members Agency, Joma Sport as the club’s official technical partner. The deal brings together a leading global sportswear brand and a Ligue 1 side entering a historic chapter in its journey.
Under the partnership, Joma will supply kits for every FC Lorient squad, from the professional men’s and women’s teams to the academy, delivering high-performance apparel that unites the entire club under one look.
Joma, internationally recognized for the quality of its official kits and its commitment to the clubs it partners with (including Villarreal, Anderlecht, and Brentford), made a strong impact at the Paris Olympic Games, outfitting around 15% of participating athletes and providing equipment to about ten national Olympic committees, including Spain and Portugal, as well as more than twenty national federations.
This agreement marks the beginning of a collaboration between two entities driven by the same ambitions: performance, innovation, and a deep connection to their community.
The new Joma x FC Lorient kits were unveiled this month, blending advanced performance technology with design details that celebrate the club’s heritage. The first kit made its debut on July 19 in a friendly match arranged by ISL against CA Osasuna.
We are proud to announce the renewal of our partnership with Club Esportiu Europa, continuing as the club’s Official Sponsor for the 2025/26 season through the ISL Foundation.
The agreement was officially signed at the Nou Sardenya stadium, where Hèctor Ibar, the club’s president, and Àlex Isern, ISL co-founder and CEO.
CE Europa is a historic neighborhood club in Barcelona, widely respected for its excellence in developing local talent and its unwavering commitment to diversity and community.
Beyond that, it holds deep personal meaning for us at ISL because it’s where our founders, Àlex Isern and Marc Segarra, met as children playing in the youth academy, building a friendship rooted in the game that would eventually give rise to ISL. Between 2007 and 2010, Isern proudly wore the Europa shirt in 102 official matches, earning a spot in the club’s First Team.
For ISL, it’s an honor to support an institution that truly understands the value of grassroots soccer and the power of sport to connect people.
We’re proud to be part of the Europa family once again.
As part of our ongoing collaboration with FC Barcelona, we’re proud to announce the launch of a new Barça Academy in Hoover, Alabama. This new location reinforces the club’s growing presence in the United States and reflects our joint commitment to bringing Barça’s world-class methodology and values to more young athletes across the country.
We continue to support FC Barcelona’s international expansion with the launch of a new Barça Academy in the United States, this time in Hoover, Alabama. The academy is set to open in the 2025/26 season and will be operated by our team as part of our ongoing collaboration with the club.
This marks another milestone in Barça’s long-term global expansion strategy, reflecting our shared commitment to bringing the club’s values and methodology to new communities around the world.
Following the successful management of Barça Academies in Austin, Carolinas, and Chicago, the Hoover Academy is the latest in a series of initiatives led by us to expand the Barça brand in key international markets. The new academy will operate year-round, offering a comprehensive training program rooted in the club’s world-renowned methodology and designed to develop young talent both on and off the field.
For FC Barcelona, this expansion presents a significant opportunity to strengthen its connection with the rapidly growing U.S. soccer ecosystem. By building stronger ties with American families, players, and communities, the club is not only exporting its football philosophy but also nurturing long-term brand loyalty and cultural presence.
For more updates, follow @barcaacademyus and @barcaacademyhoover.