As excitement builds ahead of the FIFA World Cup 2026, Tequila Don Julio has unveiled a special activation celebrating the global tournament: the limited-edition Don Julio 1942 FIFA World Cup™ 26 bottle.
ISL Agency played a key role in the campaign by supporting talent coordination, bringing together two legendary World Cup champions, Thierry Henry and Roberto Carlos, for the global launch.
The activation forms part of Don Julio’s official partnership initiatives around the 2026 tournament and is built around the campaign concept “La Otra Copa” (“The Other Cup”), drawing a symbolic parallel between football’s most iconic trophy and the design of the new bottle.
Created as a collector’s piece for football fans and premium spirits audiences, the bottle features a gold-foil finish and sculpted design inspired by the FIFA World Cup trophy, along with official tournament branding. The limited edition will be available in select North American markets starting in April, retailing at approximately $225.
Through its involvement in talent coordination and campaign support, ISL helped bring together two global football icons with a leading premium brand, contributing to a standout activation celebrating the legacy, culture, and shared moments that define the World Cup.