After the announcement of the next friendly matches of FC Barcelona in the USA, we have sat Bruno Díaz, Director of ISL’s Tours & Friendlies department, in the hot seat to find out more:
1. First of all, tell us about your work as Director of ISL’s Tours & Friendlies department.
It’s very exciting to help the clubs organize their preseasons.
We work with European, American, and Latam clubs to find each region’s best potential-friendly games.
It’s an essential time of the year for the sport and commercial departments of the clubs.
2. What are the objectives of friendlies?
Friendly games are crucial from a sports and commercial point of view.
During this time, the teams prepare themselves for the next season.
Playing against teams from different countries is always interesting.
From a commercial POV, clubs use these international tours to create brand awareness and gain more fans worldwide.
3. We recently announced a friendly match. Do you think there will be more news this season?
After two difficult years of COVID restrictions, we will finally see a lot of international games in the US and Europe for our clients.
It will be a busy summer for our team.
4. Are these matches essential for clubs?
They all need to play games to be prepared for the next season, and commercially speaking, it’s always a good source of revenue for the teams and a perfect occasion to win over more fans abroad.