ISL’s clients, Jonathan and Giovanni Dos Santos, wanted to create a global brand that would represent themselves as soccer players, community leaders, and business men.
Through a unique relationship, ISL were entrusted by the Dos Santos brothers to develop a comprehensive brand strategy for them which could be used as a versatile, timeless, and limitless image of the brothers to be used now and after their playing careers are over.
The Client
Jonathan and Giovanni Dos Santos are two of the most recognizable and popular Mexican National team players. Both of their careers include time spent at some of the largest soccer clubs in the world including FC Barcelona, Villarreal, Tottenham Hotspur, and LA Galaxy. As well as illustrious club careers, both Jonathan and Giovanni Dos Santos have featured in the the FIFA World Cup for the Mexican National Team.
The two brothers now are key players for the LA Galaxy of the MLS. Both players are strong, marketable assets for the Los Angeles Galaxy. The city is one of the strongest soccer markets and one of the most heavily populated Hispanic-American markets in the United States.
The Challenge
Jonathan and Giovanni wanted to create a marketable brand encompassing the Dos Santos values and image. The brand needed to be relatable for both a Mexican and Hispanic-American market, as well as youth and adults. In order for execution of this goal, the brothers needed some one to develop, market, and manage the roll out of the brand.
When the clients came to ISL, they didn’t have a name or image in mind; just this intention of developing a lasting, versatile, and timeless brand. It fell on ISL to turn the dream into a reality.
