Last Thursday, january 14th, ISL launched LaLiga Next, in collaboration with La Liga.
La Liga Next is the first official LaLiga platform to recruit talent in the United States.
This project gives young players with ages between 13 to 18, the opportunity to showcase their talent and start a professional soccer career in a LaLiga youth club.
LaLiga Next will open the doors of European soccer to American players, creating a quality reference in US soccer, while positioning Spain as an attractive market for young US players.
As soon as the announcement of this unprecedented initiative was made official by LaLiga, several media outlets picked up the news and communicated it around the world, valuing the contribution of ISL and LaLiga to the development of American soccer and to bringing countries together through sports.
In Spain, home country of La Liga, the main sports media like Mundo Deportivo and AS gave a full page coverage to the story, while in the United States prominent informative platforms such as yahoo! finance or ESPN Deportes delivered the news highlighting the positive impact La Liga Next will have on US soccer.
The press coverage of LaLiga Next reached over 50 media outlets and 113 Million visitors in 4 different continents. Below are the major publication covering the launch of LaLiga Next: