ISL Agency has sealed an important deal with Humanox to make the first smart shin guards in the world available to 10.000 young players aged between 6 and 18 years. The HX50 shin guards go beyond protection, by also allowing to track the players’ performance and physical conditions.
Humanox, the Spanish company specialized in the manufacture of smart sports shin guards and owned by Communications giant Telefonica, continues to accelerate its international expansion in the US with the connected shin guards HX50 and their Huox Space platform. Soccer clubs such as Atlético Osasuna, Cadiz CF and Real Racing Club de Santander are already using Humanox shin guards to monitorize the performance and health state of over 16.000 youth players.
Humanox, which is also present in the UK, has signed previous deals with soccer academies in Miami, New York and New Jersey, has established a commercial network on both coasts, and will now enter 25 american cities, including 10 states where soccer has a big quota of players, through ISL.
The collaboration with ISL Agency translates into a new reach of thousands of young players, as only in the states of Florida and California there are 14% of 3 million federated players, according to the US Youth Soccer Association.
Given its extensive and successful track record of working with global brands in the US, such as FC Barcelona, LaLiga or US Youth Futsal, ISL is without a doubt the perfect partner to consolidate and expand Humanox’s positioning in North America.
“The collaboration with Humanox is based on the premise of making cutting edge sports technology available to youth soccer players across the US”, says Alex Isern, ISL’s CEO.
Humanox co-founder, Iván Contreras, adds that “This deal is a determined step for Humanox to lead the North-American market, and a confirmation that the smart shin guards have become the technological tool of reference for youth soccer development”.
Awarded with the UEFA Reimagine Football 2020 prize, from 298 projects of 34 countries, the smart shin guards HX50 collect over 250.000 data from each player by game or practice, and allow to identify more than 40 health and performance parameters such as heart rate, speed or hitting force. Humanox shin guards are the only smart and connected shin guards in the world, and they work as a natural element in the player’s equipment, improving usability.