September 18, 2020
Innjoo logo will feature on the game shorts of Deportivo Alaves
Yesterday it was announced that Innjoo, a technologies company, has signed a sponsorship agreement with Deportivo Alaves brokered by ISL.
Earlier this year, ISL inked an exclusive deal with the Healthcare arm of InnJoo, a Spanish based technology company, to act as their business development partners throughout the continental U.S. With the relationship spearheaded by ISL’s Bruno Diaz, and his long standing relationships with clubs around Europe, it led to the possibility of brokering this exciting sponsorship deal.
Innjoo will feature on the back of the shorts of the Deportivo Alaves players in matches during the 2020/2021 season. The financials of the deal are not released. This is the first major kit sponsorship deal brokered by Bruno Diaz for ISL.
Haritz Karejeta, CEO of Alaves, acknowledge the values of Innjoo were at the core of this relationship as well as how this deal continues to signify the international growth of the club. Karejeta was also keep to acknowledge the he valued the relationship established with ISL through this deal. In addition, the Marketing Director of Innjoo, Pablo Guerrero spoke to the core of this deal, “Innjoo identifies with the same values as the Baskonia-Alavés Group, a benchmark for life both in Vitoria and in the Basque Country”. He also stated that with the sponsorship Innjoo hope to “reach the people”.
Bruno Diaz, ISL’s key figure in the deal, said of the sponsorship “With relationships like Alaves and Innjoo who understand the value of sponsorship, and are open to find win win situations, it’s always a a pleasure to close such a valued partnership. We are sure it will be a long term deal.” Bruno also added “With this deal, we’re excited to help businesses in the future achieve their marketing goals through sponsorship.”
This is not InnJoo’s first foray into sponsorships, but it is a first in partnership with Alavés. We are looking forward to seeing this sponsorship relationship grow, as well as the opportunities this announcement brings to the ISL sponsorship team in the future.