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breathe
soccer
LALIGA Select is the official scouting platform of LALIGA, developed in partnership with the tournament in 2022 to connect Spanish soccer with emerging talent in the United States.
Built from the ground up, the program has already reached thousands of players and continues to position LALIGA as a key force in U.S. youth development.
LALIGA is one of the world’s most prestigious soccer leagues, home to elite clubs like Real Madrid, FC Barcelona, Atlético de Madrid, and many others. Globally recognized for its competitive level, player development, and cultural influence, LALIGA has long been a magnet for top talent and a model for soccer excellence. As part of its international strategy, the league identified the United States as a priority market for growth, both in terms of brand visibility and talent discovery.
As soccer continued to gain momentum in the United States, LALIGA saw the need to tap into the country’s growing talent pool. The challenge was twofold: create a platform that could identify promising American players early in their development, while also building a strong, authentic connection with the U.S. soccer ecosystem. They needed a scalable program that could bridge cultures, elevate the LALIGA brand, and position the league as a key player in the U.S. youth development space.
In 2022, we partnered with LALIGA to bring this vision to life through the creation of LALIGA Select, the league’s first official scouting program in the United States. Leveraging our expertise in the U.S. soccer landscape, we built the initiative from the ground up.
We travel across the country to attend top youth tournaments, identify high-potential players and host several Showcases in Madrid during the season. For the final step, we organize a Training Club with LALIGA clubs for the standoud players. A specialized team of experts in elite player development ensures that every detail — from talent evaluation to event logistics — meet the highest standards for players, families, and LALIGA staff.
The impact was immediate. Within five months of launch, LALIGA Select sold out every event, drew thousands of social media followers, and was featured in over 50 media outlets across Spain and the U.S. Due to overwhelming demand, we partnered with 14 local organizations to expand reach and access.
To date, LALIGA Select has connected with over 20,000 players across the country, supported by a network of 50 official LALIGA scouts.
Through this scalable, high-impact initiative, we help LALIGA not only discover emerging American talent, but also establish a lasting foundation for brand growth, cultural exchange, and performance development between the U.S. and Spain.
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