In 2024, we strengthened our global soccer portfolio by organizing a marquee international friendly between Liverpool FC and Sevilla FC.
Hosted at the iconic Anfield Stadium on August 11, this high-level encounter served as a key preseason moment for both clubs and was part of our broader summer program of international matches, reinforcing our role as a trusted partner for clubs looking to grow their global footprint.
Founded in 1892 and world-renowned for its passionate fanbase and rich legacy, Liverpool FC is one of the most successful football clubs in history. With six UEFA Champions League titles and 19 English league championships, the club stands as a symbol of football excellence.
Sevilla FC, established in 1890, is one of Spain’s most decorated clubs, particularly known for its dominance in European competition, with a record seven UEFA Europa League titles.
As top European clubs prepare for a new season, there is a growing demand for meaningful international fixtures that can spark excitement, expand enhance international exposure, engage global fanbasess, and deliver commercial value.
Both Liverpool and Sevilla aimed to transform their preseason preparations into a high-impact international event, leveraging soccer’s universal appeal to deepen market reach and strengthen fan connection, particularly during a summer marked by coaching transitions and strategic realignment.
For Liverpool, this fixture held special significance: it marked the first home appearance under new manager Arne Slot, signaling the start of a new era after the celebrated reign of Jürgen Klopp.
We stepped in, identifying the opportunity and managing the deal between the clubs to make this elite matchup possible. We successfully closed the agreement and paired Liverpool FC and Sevilla FC for a high-profile fixture at Anfield, uniting two storied clubs with fresh narratives and new leadership.
Nearly 60,000 fans filled Anfield to witness the Reds’ dominant 4-1 win over Sevilla, a performance that offered a first real glimpse of Arne Slot’s playing philosophy. The fixture not only capped off Liverpool’s preseason but also set the tone for what would become a title-winning campaign in the Premier League.
For Sevilla, the match served as a high-profile introduction to their new era, bringing the club visibility on one of world football’s most iconic stages.
