We
breathe
soccer
breathe
soccer
We’re helping OnlyFans connect athletes and fans in a new, authentic way. Through sponsorship and endorsement deals with soccer and padel players, we’re supporting the platform as it broadens its cultural relevance and opens a new chapter in athlete-led storytelling.
OnlyFans is a London-based subscription platform that enables creators to monetize their content and build direct, meaningful connections with their audiences. Known for its creator-first model, the platform empowers individuals — from artists and fitness experts to musicians and athletes — to share exclusive, behind-the-scenes content on their own terms.
Despite its success in entertainment, OnlyFans faced the challenge of shifting public perception and gaining credibility in the sports industry. To do that, the brand needed to identify athletes who could bring legitimacy, reach, and authenticity to the platform, while building partnerships that went beyond simple visibility and delivered real fan engagement.
It was also essential to craft a new narrative around how fans connect with their favorite athletes, one rooted in access, personality, and trust, and to break into a competitive, often traditional, sports media ecosystem with a bold and differentiated approach.
We led a strategic initiative to position OnlyFans as a powerful new platform in sports media, focusing on authenticity, access, and athlete empowerment. Our approach included:
-Identifying and onboarding athletes who had influence, credibility, and a story to tell
-Launching the official OnlyFans account of Mexican soccer player Jonathan dos Santos, giving fans a personal look into his training, lifestyle, and daily life beyond the field
-Expanding reach by partnering with Spanish professional padel players Jessica Castelló and Victoria Iglesias, opening new demographic and geographic audiences
-Framing athletes not just as players, but as creators — using the platform to deliver content that deepens fan connection and shows the human side of sport
The response was immediate and overwhelmingly positive. The debut of these athlete accounts sparked widespread curiosity and enthusiasm across both the sports and digital media communities.
These early deals helped establish OnlyFans as a credible and innovative player in the sports content space, while also shifting public perception of the platform and broadening its cultural relevance. At the same time, the initiative empowered athletes to build their personal brands and grow their audiences through exclusive, self-directed storytelling, offering fans a closer, more authentic connection to the personalities behind the game.
Through this ongoing collaboration, we’re helping OnlyFans carve out a new niche at the intersection of sports and creator culture, transforming how fans experience sports and how athletes connect with the world
Contact us to find out more or how
we can help you better.
