We
breathe
soccer
breathe
soccer
We’ve partnered with Pepsi across multiple campaigns to help the brand connect with fans through global soccer icons and digital culture leaders.
From physical activations to online experiences, we’ve supported Pepsi in reaching diverse audiences through strategic collaborations and meaningful storytelling.
Pepsi is part of the PepsiCo group, whose portfolio includes a wide range of iconic food and beverage brands. Pepsi, the soft drink, is one of the most recognized beverage brands in the world, known for pushing boundaries and staying close to youth culture across music, sports, and entertainment.
With multiple marketing campaigns running across different regions, Pepsi needed a partner capable of supporting efforts on several fronts. On one side, the goal was to connect with digital-native audiences immersed in gaming culture; on the other, to engage passionate soccer fans across Central America.
The challenge was to build culturally relevant campaigns for each market while staying true to the brand’s identity, and to identify the right ambassadors to bring each campaign to life.
We led two parallel projects to support Pepsi’s vision, one in the digital space and the other in the physical, using talent partnerships and immersive experiences to boost visibility and engagement.
In Central America, we secured a sponsorship deal between Pepsi and two internationally respected footballers: João Félix and Sergio Busquets. Their participation as the faces of Pepsi’s regional campaign helped the brand connect with fans in a market where soccer is central to everyday culture.
In the digital arena, we supported the activation of Zona Gamer, Pepsi’s gaming platform, through a collaboration with DJ Mariio, one of the most influential gaming creators globally, with over 8 million followers. The campaign featured the launch of the first Pepsi E-Sports Soccer Tournament, where participants had the chance to win exclusive merchandise and compete in the final at Spain’s Dux Gaming Club alongside DJ Mariio.
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