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To boost global reach and credibility, Sorare secured Lionel Messi as its official Athlete Ambassador. We played a key role in facilitating the partnership, helping the Web3 fantasy sports platform connect with fans worldwide through one of the most iconic athletes of all time.
Sorare is a global sports entertainment platform that combines fantasy gaming with blockchain technology, allowing fans to collect, trade, and play with officially licensed digital player cards. With partnerships across top soccer leagues and clubs, Sorare has been expanding rapidly, aiming to grow its global audience and establish itself as a leader in the intersection of sports and Web3.
To accelerate global growth and connect with a broader sports audience, Sorare needed a partnership that would go beyond a traditional brand collaboration. The goal was to shift public perception, reach new demographics, and enhance the platform’s credibility, particularly among mainstream fans less familiar with blockchain or fantasy sports. Finding a figure who could unlock that kind of visibility and trust was essential.
We identified Lionel Messi as the ideal partner: one of the most influential athletes in the world, with a reputation built on excellence, humility, and global reach. Through our network and strategic guidance, we facilitated the conversations between Sorare and Messi’s team, working to ensure the partnership reflected the values and objectives of both sides.
The result was a landmark agreement that named Messi as Sorare’s official Athlete Ambassador, positioning him at the forefront of the brand’s expansion and linking Sorare with one of soccer’s most recognizable and respected figures.
The partnership with Messi significantly raised Sorare’s global profile, delivering widespread visibility and strengthening the platform’s credibility in the sports and tech industries. It marked a key milestone in Sorare’s evolution — signaling its intent to lead in a competitive and rapidly evolving space. For fans, it added a new layer of relevance and connection; for Sorare, it opened the door to new markets and long-term growth opportunities.
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