We
breathe
soccer
breathe
soccer
October 18, 2019
We are a little over three weeks out from the inaugural MICFootball USA Tournament, and teams across the U.S. and Caribbean are buzzing with anticipation about making their way to Fort Lauderdale, Florida. 2019 promises to be the first of many exciting and competitive tournaments for years to come.
Bred out of Spain, the original MICFootball Tournament is held annually in Costa Brava. This year marks a milestone for them as they will be celebrating 20 years of putting on this global event that has produced stars such as Coutinho, Neymar and Messi. Additionally, MICFootball prides itself on being globally recognized for its high level of competition and professionalism, setting the standard in Youth Soccer tournament experiences, a standard ISL seek to replicate in the United States.
The First MIC Football USA will see teams convene upon Central Broward Regional Park, site location of the 2019 Tournament, from Colorado, Arizona, Illinois, Dominican Republic, New York, and of course Florida.
MICFootball USA will continue to grow the legacy of MICFootball, as well as export the values and prestige to the shores of Florida. Kickoff is will take place on November 9th at Central Broward Regional Park. This facility boasts of 5 lush 11v11 Bermuda grass fields, with a main stadium that can adequately seat 5,000 spectators. In addition to the heated competition on the fields, there will be plenty of activities off of the field to enjoy. Activities include food trucks, a fan fun zone, opening ceremonies, and a closing awards ceremony for players and age category winners.
But wait, there’s more! Winners of each respective age category (U12, U14, U16) will receive a FREE invitation to MIC Football in Spain to participate in the original tournament against the best of the best! We are beyond excited to get things kicked off and we look forward to seeing you there.
As a core element of their marketing and brand awareness strategy, Audi wished to strengthen their connection with soccer in the US. To help them to do so, ISL identified a unique opportunity to align Audi and FC Barcelona, in order to present the sporting performance and dynamism of the brand to a grassroots American soccer audience.
Audi is one of Germany’s most prestigious automobile manufacturers, and one of the best-selling luxury automobile brands in the world. Its brand identity is focused on technology, strategy, and team spirit, making it a perfect partner for the sport of soccer.
The Second Generation Q7 is Audi’s flagship crossover SUV. Lighter, more efficient and more technologically advanced than the original Q7, the new line is truly luxurious and sophisticated.
As an established partner and sponsor of regional and international sport for decades, Audi had set a new objective to more closely align their brand with soccer in America. They had already made progress towards this goal in 2015 when they signed a partnership agreement with Major League Soccer, becoming the Official Automotive Partner of MLS.
In the summer of 2016, Audi wished to build off their extended sponsorship agreement with FC Barcelona to further reinforce their relationship with the club, and with American soccer. They identified the perfect opportunity to do both by integrating the launch of their Second Generation Q7 with the FC Barcelona Escola Camps.
