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Yesterday it was announced that Innjoo, a technologies company, has signed a sponsorship agreement with Deportivo Alaves brokered by ISL.
Earlier this year, ISL inked an exclusive deal with the Healthcare arm of InnJoo, a Spanish based technology company, to act as their business development partners throughout the continental U.S. With the relationship spearheaded by ISL’s Bruno Diaz, and his long standing relationships with clubs around Europe, it led to the possibility of brokering this exciting sponsorship deal.
Innjoo will feature on the back of the shorts of the Deportivo Alaves players in matches during the 2020/2021 season. The financials of the deal are not released. This is the first major kit sponsorship deal brokered by Bruno Diaz for ISL.
Haritz Karejeta, CEO of Alaves, acknowledge the values of Innjoo were at the core of this relationship as well as how this deal continues to signify the international growth of the club. Karejeta was also keep to acknowledge the he valued the relationship established with ISL through this deal. In addition, the Marketing Director of Innjoo, Pablo Guerrero spoke to the core of this deal, “Innjoo identifies with the same values as the Baskonia-Alavés Group, a benchmark for life both in Vitoria and in the Basque Country”. He also stated that with the sponsorship Innjoo hope to “reach the people”.
Bruno Diaz, ISL’s key figure in the deal, said of the sponsorship “With relationships like Alaves and Innjoo who understand the value of sponsorship, and are open to find win win situations, it’s always a a pleasure to close such a valued partnership. We are sure it will be a long term deal.” Bruno also added “With this deal, we’re excited to help businesses in the future achieve their marketing goals through sponsorship.”
This is not InnJoo’s first foray into sponsorships, but it is a first in partnership with Alavés. We are looking forward to seeing this sponsorship relationship grow, as well as the opportunities this announcement brings to the ISL sponsorship team in the future.
August 30, 2020
While European soccer clubs are making their final preparations for the 2020/2021 season, ISL Tours and Friendlies team are busy connecting clubs throughout the continent in order to safely and efficiently tune up their teams. We are proud to announce that our team successfully completed the agreement between SL Benfica and Stade Rennais, both Champions League clubs, for a preseason friendly. The match will take place September 5th at Estadio Da Luz.
This signifies that business is getting back to usual for the Tours and Friendlies team, and we look forward to more deals in the near future!
As a sports marketing agency, our portfolio is diverse and consists of an array of projects, clients and partnerships here in America and around the globe. A lot of our work revolves around youth soccer and futsal for both boys and girls, but in addition, we recently launched a brand new offering with professional clubs throughout Europe looking to break into the U.S. market, spearheaded by Bruno Diaz, Director of Sponsorships.
Bruno joined the ISL family midway through the fourth quarter of 2019. His background and reputation for being an executive liaison between corporations and professional soccer teams is well known in Spain, France, Portugal and the U.K. His ability to marry corporate sponsorships with the right clubs is well documented and continues to reach new heights.
As we continue to expand opportunities for athletes to compete in high levels of competition domestically and abroad, we have found that there are ways to for corporations to be a part of these future stars journeys and helping each fulfill their dreams of taking it to the next level.
Here are just some of the reasons why businesses should be involved in athletic sponsorship:
The reasons are countless to sponsor a team, an academy, a tournament or a pro team, but in the end it comes down to philosophical alignment and vision of how these partnerships can be mutually beneficial for all parties involved.
To learn more about how you can be a corporate sponsor and what tiered packages are available across ISL programming, please contact Bruno Diaz at ISL Agency.
Today is an exciting day as ISL Agency continue to expand its sports business service offering with the announcement of Tours And Friendlies to its portfolio. In our short yet busy history, we’ve been proud to continue offering high quality sports business solutions to our partners and clients, the addition of Tours And Friendlies is no different. We are excited to continue helping expand our clients brand, discover new fans, and achieve unmatched sports management results.
ISL will be assisting professional clubs, federations, leagues or promotors to organize friendly games, tours or tournaments, as well as broker sponsorship opportunities as a result of these agreements.
ISL CEO Alex Isern said on the exciting new service, “We are very excited to offer this opportunity to professional clubs that are looking for new revenue streams, but also to increase their fan base abroad. We have already started talking with several clubs and our goal is to manage more than 50 games next summer.”
In recent years, soccer clubs have increasingly ventured outside of their home country in search for new surroundings during pre-season training and matches. Not only do clubs find training inspiration in new environments, and playing challenges against foreign competition, but the opportunity to expand their brand and discover new fans. Tours And Friendlies blends a clubs aspirations with competing against new opposition, and commercially grow the clubs brand.
For additional information, contact Bruno Diaz via email at bdiaz@islagency-old.nntesting.com or via phone +1 954-505-1378 (US) and +34 654 538 125 (Global).
