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soccer
In a special agreement for FC Lorient’s 100th anniversary year, we have secured, in collaboration with The Members Agency, Joma Sport as the club’s official technical partner. The deal brings together a leading global sportswear brand and a Ligue 1 side entering a historic chapter in its journey.
Under the partnership, Joma will supply kits for every FC Lorient squad, from the professional men’s and women’s teams to the academy, delivering high-performance apparel that unites the entire club under one look.
Joma, internationally recognized for the quality of its official kits and its commitment to the clubs it partners with (including Villarreal, Anderlecht, and Brentford), made a strong impact at the Paris Olympic Games, outfitting around 15% of participating athletes and providing equipment to about ten national Olympic committees, including Spain and Portugal, as well as more than twenty national federations.
This agreement marks the beginning of a collaboration between two entities driven by the same ambitions: performance, innovation, and a deep connection to their community.
The new Joma x FC Lorient kits were unveiled this month, blending advanced performance technology with design details that celebrate the club’s heritage. The first kit made its debut on July 19 in a friendly match arranged by ISL against CA Osasuna.
As part of our ongoing collaboration with FC Barcelona, we’re proud to announce the launch of a new Barça Academy in Hoover, Alabama. This new location reinforces the club’s growing presence in the United States and reflects our joint commitment to bringing Barça’s world-class methodology and values to more young athletes across the country.
We continue to support FC Barcelona’s international expansion with the launch of a new Barça Academy in the United States, this time in Hoover, Alabama. The academy is set to open in the 2025/26 season and will be operated by our team as part of our ongoing collaboration with the club.
This marks another milestone in Barça’s long-term global expansion strategy, reflecting our shared commitment to bringing the club’s values and methodology to new communities around the world.
Following the successful management of Barça Academies in Austin, Carolinas, and Chicago, the Hoover Academy is the latest in a series of initiatives led by us to expand the Barça brand in key international markets. The new academy will operate year-round, offering a comprehensive training program rooted in the club’s world-renowned methodology and designed to develop young talent both on and off the field.
For FC Barcelona, this expansion presents a significant opportunity to strengthen its connection with the rapidly growing U.S. soccer ecosystem. By building stronger ties with American families, players, and communities, the club is not only exporting its football philosophy but also nurturing long-term brand loyalty and cultural presence.
For more updates, follow @barcaacademyus and @barcaacademyhoover.
Hantec Markets, a global leader in financial services, proudly announced its official sponsorship of Atlético de Madrid and Fortaleza Esporte Clube, two iconic football clubs representing the best of European and South American football. This dual partnership reflects Hantec’s deep commitment to excellence, teamwork, and a global vision for success.
Atlético de Madrid, one of the most successful and celebrated clubs in Europe, and Fortaleza Esporte Clube, a rising force in Brazilian soccer, embody values that align closely with Hantec’s own—passion, perseverance, and ambition.
Through these collaborations, Hantec aims to bridge the worlds of sport and finance, offering unique experiences to both football fans and traders. From exclusive content and special promotions to co-branded campaigns and match-day activations, this partnership is designed to inspire and connect global communities through shared passion.
With a presence in over 12 countries, Hantec continues to invest in sport as a powerful platform to create authentic impact and meaningful engagement across cultures and markets.
We at ISL Agency are proud to have acted as the connecting link that made these partnerships between the brand and both clubs possible.
ISL Agency announced one of the summer’s best international fixtures between two of Europe’s elite football clubs, Liverpool FC and Sevilla FC. The encounter took place at Liverpool’s legendary Anfield Stadium on August 11th, as the teams prepared for the 2024–25 season.
With this deal, ISL Agency continued its mission to help sports properties grow internationally. By closing agreements for elite matchups, ISL Agency supports clubs in expanding their international presence, engaging new fan bases, and enhancing revenue opportunities through ticket and merchandise sales.
This match was particularly significant as it served as one of the first appearances for the new head coaches of both teams. Arne Slot led Liverpool FC, succeeding Jürgen Klopp after his remarkable nine-year tenure, while Xavier García Pimienta began his journey as the Sevilla FC manager.
This match was part of a broader series of international fixtures closed by ISL Agency that summer. Another confirmed match was set for August 3rd, featuring Rennes and Real Sociedad at Roazhon Park, with further announcements made soon after.
About ISL Agency
Based in Barcelona and Miami, ISL Agency is a sports management and marketing agency focused on bringing international growth opportunities to major sports properties worldwide, offering tailor-made services and strategies to drive the growth and expansion of soccer properties and brands.
The renowned Barça Academy Soccer Camps returned to the US in June 2024. The camps began on June 10th and completed their journey across 36 cities by July 19th, reaching over 7,000 kids.
Players aged 6 to 17 experienced first-hand the Barça training methodology and philosophy, fostering a deep connection between FC Barcelona and its local fan base. This year marked another milestone for ISL, which had been the driving force behind the organization of Barça Academy Soccer Camps in America since 2012, reaching a record number of cities last summer.
This extensive reach underscored ISL’s commitment to supporting FC Barcelona’s expansion in the U.S., allowing young fans and their families to experience why Barça is more than just a club. Its influence continued to grow, with four official Barça Academies managed by ISL in the country.
These academies and the summer camps play a pivotal role in promoting soccer in the U.S., a country with a rich sporting culture and a growing passion for the world’s most popular sport.
As the U.S. gears up to co-host the World Cup in 2026, initiatives like the Barça Academy Soccer Camps are crucial in nurturing the next generation of soccer talent.