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breathe
soccer
breathe
soccer
Hantec Markets, a global leader in financial services, proudly announced its official sponsorship of Atlético de Madrid and Fortaleza Esporte Clube, two iconic football clubs representing the best of European and South American football. This dual partnership reflects Hantec’s deep commitment to excellence, teamwork, and a global vision for success.
Atlético de Madrid, one of the most successful and celebrated clubs in Europe, and Fortaleza Esporte Clube, a rising force in Brazilian soccer, embody values that align closely with Hantec’s own—passion, perseverance, and ambition.
Through these collaborations, Hantec aims to bridge the worlds of sport and finance, offering unique experiences to both football fans and traders. From exclusive content and special promotions to co-branded campaigns and match-day activations, this partnership is designed to inspire and connect global communities through shared passion.
With a presence in over 12 countries, Hantec continues to invest in sport as a powerful platform to create authentic impact and meaningful engagement across cultures and markets.
We at ISL Agency are proud to have acted as the connecting link that made these partnerships between the brand and both clubs possible.
ISL Agency announced one of the summer’s best international fixtures between two of Europe’s elite football clubs, Liverpool FC and Sevilla FC. The encounter took place at Liverpool’s legendary Anfield Stadium on August 11th, as the teams prepared for the 2024–25 season.
With this deal, ISL Agency continued its mission to help sports properties grow internationally. By closing agreements for elite matchups, ISL Agency supports clubs in expanding their international presence, engaging new fan bases, and enhancing revenue opportunities through ticket and merchandise sales.
This match was particularly significant as it served as one of the first appearances for the new head coaches of both teams. Arne Slot led Liverpool FC, succeeding Jürgen Klopp after his remarkable nine-year tenure, while Xavier García Pimienta began his journey as the Sevilla FC manager.
This match was part of a broader series of international fixtures closed by ISL Agency that summer. Another confirmed match was set for August 3rd, featuring Rennes and Real Sociedad at Roazhon Park, with further announcements made soon after.
About ISL Agency
Based in Barcelona and Miami, ISL Agency is a sports management and marketing agency focused on bringing international growth opportunities to major sports properties worldwide, offering tailor-made services and strategies to drive the growth and expansion of soccer properties and brands.
The renowned Barça Academy Soccer Camps returned to the US in June 2024. The camps began on June 10th and completed their journey across 36 cities by July 19th, reaching over 7,000 kids.
Players aged 6 to 17 experienced first-hand the Barça training methodology and philosophy, fostering a deep connection between FC Barcelona and its local fan base. This year marked another milestone for ISL, which had been the driving force behind the organization of Barça Academy Soccer Camps in America since 2012, reaching a record number of cities last summer.
This extensive reach underscored ISL’s commitment to supporting FC Barcelona’s expansion in the U.S., allowing young fans and their families to experience why Barça is more than just a club. Its influence continued to grow, with four official Barça Academies managed by ISL in the country.
These academies and the summer camps play a pivotal role in promoting soccer in the U.S., a country with a rich sporting culture and a growing passion for the world’s most popular sport.
As the U.S. gears up to co-host the World Cup in 2026, initiatives like the Barça Academy Soccer Camps are crucial in nurturing the next generation of soccer talent.
To celebrate the launch of X CRAZYFAST, the latest boot release from Adidas packed full of ‘AERO’ innovations, Adidas Spain gave the experience of a lifetime to the top Spanish content creators.
With all eyes on Miami after Lionel Messi’s arrival at Inter Miami CF, the city was the perfect choice for Koko DC, Adri Contreras, xBuyer, MiniBuyer, Laura Vizcaino, and Spursito, to live a football experience while promoting the new boots.
We used all of our expertise about North American football, the club, and the city, our home in the USA since 2018, to provide them with an amazing visit to Miami and unforgettable football moments.
ISL arranged for influencers exclusive access to the Florida Blue Training Center, Inter Miami’s training grounds, where they spent an afternoon playing and capturing some incredible content for their social media.
For our Managing Partner, Marc Segarra, having the brand and influencers coming from Spain makes the activation even more special: “It is always nice to welcome people from our country to our new home in America and be able to show them the access we have here in Miami and our relationship with Inter Miami. We are pretty excited that they have trusted us and we can make everybody feel at home.”
On October 27th, the group had another VIP experience, this time to watch Inter Miami in action in the Lamar Hunt US Open Cup final!
As they witnessed Houston Dynamo’s victory by 2×1 at the DRV PNK Stadium, the influencers enjoyed an extraordinary panoramic view of the pitch, premium service executive, and food & beverage.
It was a pleasure to be a part of such an unforgettable experience!
The world is watching as football takes over the USA, which is happening not only due to Messi’s arrival but also because of the continuous investment and structuring of their male and female national leagues, the MLS and the NWSL, respectively, and the rising numbers of football, or soccer, fandom all around.
To achieve this status, USA football clubs and leagues have demonstrated excellent marketing and financial strategies, offering valuable lessons for more traditional European leagues.
Fan Engagement
MLS excels in fan engagement through various initiatives, including interactive fan experiences, social media, and community involvement. The marketing and promotion in North America and beyond also stands out.
Angel City FC, an NWSL club with a majority female ownership, is an exemplary model for building a community within a football club from the ground up. The MLS itself is committed to attracting younger fans and creating innovative content, as evidenced by its recent partnership with TikTok.
Sports properties all around the world can be inspired by such activations to expand their global reach and attract new fans, connecting with them on a personal level and building a more engaged and passionate fanbase.
Stadium Atmosphere
While there’s nothing quite like South American hinchas, the MLS and the NWSL have worked on creating a vibrant and family-friendly stadium atmosphere. Attention to every detail enhances the matchday experience, making it more comfortable and special for the fans. Austin FC, one of MLS’s clubs with the most engaged community, also does that by promoting activations like Pride Night.
North Americans have always been industry leaders when it comes to blending sports and entertainment. Basketball has exemplified this approach and become a global benchmark with its fast-paced on-court action, spectacular plays, and exciting events that extend beyond sports. This constant pursuit of the “show” has not only defined the USA sports experience but has also influenced how other sports are approached and enjoyed in the country.
Besides providing more entertaining matchday experiences, traditional leagues and clubs currently face the challenge of improving stadium facilities and promoting fan engagement. The USA offers valuable lessons on how to enhance the overall atmosphere.
Financial Transparency
American leagues have clear guidelines to ensure the league is financially sustainable, with teams following current regulations and promoting transparency. European football can benefit from such measures to ensure that clubs maintain financial stability and comply with fair play.
However, regarding tradition and technical quality, the USA draws much inspiration from South American and European football, which have paved the way for the league’s continued growth.
Technical Quality and Playing Style
LaLiga is known for its technical and possession-based style of play, Brazil for its creativity, attacking style, and skillful dribbling, the Premier League for its fast-paced and physical matches, and the Bundesliga for its attacking football and development of young talent.
The MLS and the NWSL are on the path to defining their own style of play and can learn from all these leagues how to improve the technical abilities of their players and promote a more attractive, skillful brand of soccer.
Talent Development
Especially in Europe, football academies are professionally structured and continuously develop top-level talent, which helps not only to attract audiences to their own leagues but also to improve the clubs’ finances with substantial fees for the transfer of players.
By investing in developing young talent in their academy systems, MLS and NWSL can produce more homegrown talent. It is crucial for the USA’s national football interest and international attention to create its own star players to guarantee sustainable growth and reduce its current dependency on expensive international signings.
International Scouting
European leagues have been successful in scouting and recruiting top international talent, particularly from Latin America and other parts of the world.
The North American leagues are already on the way, learning how to effectively scout and bring in international stars to raise the overall level of competition.
For over 10 years, ISL has been based in the USA and has developed extensive knowledge of how the sports market operates, specializing in translating business strategies and standards from one continent to another.
This expertise is key to helping European sports properties find perfect opportunities to expand to the USA, bridging the gap between each culture to develop projects that facilitate international growth effectively.