We
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breathe
soccer
During a press conference in Barcelona today, MIC Sports and ISL officially announce their formal agreement. The agreement see’s ISL acquire the rights to host and manage the worlds most prominent International youth soccer tournament to the United States, the Mediterranean International Cup. Tournament ambassador Marc Bartra, and former participant of the Mediterranean International Cup, was alongside the two partners supporting the new venture.
ISL Co-Founder and CEO Alex Isern said of the agreement “We are very excited to bring to the US one of the best youth soccer tournaments in the world. It will be a pleasure to work with a great organization like MIC Sports and together we will form a very powerful team. We have been working on this project for a long time and we are thrilled to say it will be a reality at the end of this year. We believe it’s a great opportunity for American teams to participate in a world class event that has hosted world class soccer stars like Messi, Neymar, Piqué.”
ISL are delighted to bring the MIC, short for Mediterranean International Cup, to the United States. The 19 year old tournament is considered the worlds most prestigious youth soccer tournament and is headed into its milestone 20th year. Over the course of nearly two decades, tens of thousands of players from around the world have participated, and countless of the game’s modern stars found the tournament to be the launching pad for their early careers. MIC USA will bring a distinguished level of professionalism to the youth soccer tournament scene in the United States, and has the vision of being the destination event for years to come.
The inaugural American event will take place in late 2019 in Florida, and will be held annually. The tournament was originated with one vision, to provide the opportunity for young players to participate against the worlds best teams and players. ISL are now seeking valued partners and sponsors to support the tournaments vision in the United States.
This past November, Ivan Rakitic made a special appearance during one of the International ISL Experience Events. ISL are lucky to have strong relationships with talented individuals around the world, and were equally lucky to host Ivan Rakitic during his appearance.
Hosting big name athletes is always a special occasion for ISL and its Travel Management team. ISL would like to thank Ivan, he helped make it a day to remember for hundreds of young, aspiring athletes!
Get in contact with someone from our travel management team at Experience@islagency-old.nntesting.com for more information on how we can help mange your next major travel plans.
FC Barcelona needed help to extend their brand into the North American soccer market. To achieve this, they entrusted ISL to create an integrated management and marketing strategy that would spread the Barça name through Soccer Camps and Schools.
In just three years, ISL grew participation in FC Barcelona’s Camps and Schools by 1,470%, firmly establishing the club in the United States.
The Client
Barcelona Football Club (FC Barcelona, FCB) is one of the largest clubs in the world, having won the European Champions League five times and their domestic league 25 times.
The Challenge
FC Barcelona needed to strategically extend the Barça brand, and transmit the club’s philosophy of hard work and values, but were unable to gain traction for their Soccer Camps and Schools (Barça Academy). The club hadn’t managed to develop systems that applied to the unique requirements of the American soccer market. FC Barcelona needed a strong, strategic partner knowledgeable of the market they were wishing to reach.
