We
breathe
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breathe
soccer
We’re living in unusual times that require actions that are going to make a difference, and ISL recognize that we can aid in the efforts. In partnership with Innjoo, ISL will be working to distribute Innjoo’s healthcare products to the sports industry and other businesses within the United States of America.
ISL will use it’s network within different American institutions to help prepare leagues, federations, sports commissions, and governments with Innjoo’s healthcare equipment, ensuring people have access to safe, reliable and certified products when sports and life return to normal.
With the current climate of COVID-19, we have all come to truly value the power of sports and the way it brings people together. We all miss cheering on our favorite teams and players with thousands of other spectators and staff. Someday soon players, fans and staff will be able to return to sporting events, enjoying the pastimes that have built relationships and connected communities to one another. When we are able to return, things may look a bit different than before with social distancing protocols becoming a fabric of our society for some time. The protocols will require products that keep us all safe while enjoying our favorite sporting events and quotidian moments. Face masks, protective gloves, thermometers and hand sanitizer will become a part of our “new normal”.
ISL hope we can all work together in order to prepare ourselves for when life goes back to normal. If you believe you can aid in ISL’s efforts to supply healthcare products and Personal Protective Equipment (PPE) to Sporting, Healthcare or any other organization in need, please contact us below.
Innjoo are a global technology and healthcare products provider who have been invested in the sports industry for some time, exemplified in their jersey sponsorship of RCD Espanyol. They are also the official healthcare provider of the Spanish government, and have been on the front lines combating the COVID-19 crisis and keeping healthcare workers safe. The variety of product Innjoo offers varies from different facial masks (Surgical, KN95, 3M), gloves, Rapid COVID-19 test and other Personal Protective Equipment. All of Innjoo’s products are FDA Approved, and meet all of the legal requirements for use in the American Market. Innjoo can supply large product quantities in less than a week as they are manufacturers of these products and have their own fleet of cargo planes.
Innjoo and ISL are looking forward to providing solutions to our communities that will help us all return to a life we all miss.
Learn more about Innjoo here www.innjoo.com
As a core element of their marketing and brand awareness strategy, Audi wished to strengthen their connection with soccer in the US. To help them to do so, ISL identified a unique opportunity to align Audi and FC Barcelona, in order to present the sporting performance and dynamism of the brand to a grassroots American soccer audience.
Audi is one of Germany’s most prestigious automobile manufacturers, and one of the best-selling luxury automobile brands in the world. Its brand identity is focused on technology, strategy, and team spirit, making it a perfect partner for the sport of soccer.
The Second Generation Q7 is Audi’s flagship crossover SUV. Lighter, more efficient and more technologically advanced than the original Q7, the new line is truly luxurious and sophisticated.
As an established partner and sponsor of regional and international sport for decades, Audi had set a new objective to more closely align their brand with soccer in America. They had already made progress towards this goal in 2015 when they signed a partnership agreement with Major League Soccer, becoming the Official Automotive Partner of MLS.
In the summer of 2016, Audi wished to build off their extended sponsorship agreement with FC Barcelona to further reinforce their relationship with the club, and with American soccer. They identified the perfect opportunity to do both by integrating the launch of their Second Generation Q7 with the FC Barcelona Escola Camps.
ISL’s clients, Jonathan and Giovanni Dos Santos, wanted to create a global brand that would represent themselves as soccer players, community leaders, and business men.
Through a unique relationship, ISL were entrusted by the Dos Santos brothers to develop a comprehensive brand strategy for them which could be used as a versatile, timeless, and limitless image of the brothers to be used now and after their playing careers are over.
Jonathan and Giovanni Dos Santos are two of the most recognizable and popular Mexican National team players. Both of their careers include time spent at some of the largest soccer clubs in the world including FC Barcelona, Villarreal, Tottenham Hotspur, and LA Galaxy. As well as illustrious club careers, both Jonathan and Giovanni Dos Santos have featured in the the FIFA World Cup for the Mexican National Team.
The two brothers now are key players for the LA Galaxy of the MLS. Both players are strong, marketable assets for the Los Angeles Galaxy. The city is one of the strongest soccer markets and one of the most heavily populated Hispanic-American markets in the United States.
Jonathan and Giovanni wanted to create a marketable brand encompassing the Dos Santos values and image. The brand needed to be relatable for both a Mexican and Hispanic-American market, as well as youth and adults. In order for execution of this goal, the brothers needed some one to develop, market, and manage the roll out of the brand.
When the clients came to ISL, they didn’t have a name or image in mind; just this intention of developing a lasting, versatile, and timeless brand. It fell on ISL to turn the dream into a reality.
