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Yesterday it was announced that Innjoo, a technologies company, has signed a sponsorship agreement with Deportivo Alaves brokered by ISL.
Earlier this year, ISL inked an exclusive deal with the Healthcare arm of InnJoo, a Spanish based technology company, to act as their business development partners throughout the continental U.S. With the relationship spearheaded by ISL’s Bruno Diaz, and his long standing relationships with clubs around Europe, it led to the possibility of brokering this exciting sponsorship deal.
Innjoo will feature on the back of the shorts of the Deportivo Alaves players in matches during the 2020/2021 season. The financials of the deal are not released. This is the first major kit sponsorship deal brokered by Bruno Diaz for ISL.
Haritz Karejeta, CEO of Alaves, acknowledge the values of Innjoo were at the core of this relationship as well as how this deal continues to signify the international growth of the club. Karejeta was also keep to acknowledge the he valued the relationship established with ISL through this deal. In addition, the Marketing Director of Innjoo, Pablo Guerrero spoke to the core of this deal, “Innjoo identifies with the same values as the Baskonia-Alavés Group, a benchmark for life both in Vitoria and in the Basque Country”. He also stated that with the sponsorship Innjoo hope to “reach the people”.
Bruno Diaz, ISL’s key figure in the deal, said of the sponsorship “With relationships like Alaves and Innjoo who understand the value of sponsorship, and are open to find win win situations, it’s always a a pleasure to close such a valued partnership. We are sure it will be a long term deal.” Bruno also added “With this deal, we’re excited to help businesses in the future achieve their marketing goals through sponsorship.”
This is not InnJoo’s first foray into sponsorships, but it is a first in partnership with Alavés. We are looking forward to seeing this sponsorship relationship grow, as well as the opportunities this announcement brings to the ISL sponsorship team in the future.
We’re living in unusual times that require actions that are going to make a difference, and ISL recognize that we can aid in the efforts. In partnership with Innjoo, ISL will be working to distribute Innjoo’s healthcare products to the sports industry and other businesses within the United States of America.
ISL will use it’s network within different American institutions to help prepare leagues, federations, sports commissions, and governments with Innjoo’s healthcare equipment, ensuring people have access to safe, reliable and certified products when sports and life return to normal.
With the current climate of COVID-19, we have all come to truly value the power of sports and the way it brings people together. We all miss cheering on our favorite teams and players with thousands of other spectators and staff. Someday soon players, fans and staff will be able to return to sporting events, enjoying the pastimes that have built relationships and connected communities to one another. When we are able to return, things may look a bit different than before with social distancing protocols becoming a fabric of our society for some time. The protocols will require products that keep us all safe while enjoying our favorite sporting events and quotidian moments. Face masks, protective gloves, thermometers and hand sanitizer will become a part of our “new normal”.
ISL hope we can all work together in order to prepare ourselves for when life goes back to normal. If you believe you can aid in ISL’s efforts to supply healthcare products and Personal Protective Equipment (PPE) to Sporting, Healthcare or any other organization in need, please contact us below.
Innjoo are a global technology and healthcare products provider who have been invested in the sports industry for some time, exemplified in their jersey sponsorship of RCD Espanyol. They are also the official healthcare provider of the Spanish government, and have been on the front lines combating the COVID-19 crisis and keeping healthcare workers safe. The variety of product Innjoo offers varies from different facial masks (Surgical, KN95, 3M), gloves, Rapid COVID-19 test and other Personal Protective Equipment. All of Innjoo’s products are FDA Approved, and meet all of the legal requirements for use in the American Market. Innjoo can supply large product quantities in less than a week as they are manufacturers of these products and have their own fleet of cargo planes.
Innjoo and ISL are looking forward to providing solutions to our communities that will help us all return to a life we all miss.
Learn more about Innjoo here www.innjoo.com
As a sports marketing agency, our portfolio is diverse and consists of an array of projects, clients and partnerships here in America and around the globe. A lot of our work revolves around youth soccer and futsal for both boys and girls, but in addition, we recently launched a brand new offering with professional clubs throughout Europe looking to break into the U.S. market, spearheaded by Bruno Diaz, Director of Sponsorships.
Bruno joined the ISL family midway through the fourth quarter of 2019. His background and reputation for being an executive liaison between corporations and professional soccer teams is well known in Spain, France, Portugal and the U.K. His ability to marry corporate sponsorships with the right clubs is well documented and continues to reach new heights.
As we continue to expand opportunities for athletes to compete in high levels of competition domestically and abroad, we have found that there are ways to for corporations to be a part of these future stars journeys and helping each fulfill their dreams of taking it to the next level.
Here are just some of the reasons why businesses should be involved in athletic sponsorship:
The reasons are countless to sponsor a team, an academy, a tournament or a pro team, but in the end it comes down to philosophical alignment and vision of how these partnerships can be mutually beneficial for all parties involved.
To learn more about how you can be a corporate sponsor and what tiered packages are available across ISL programming, please contact Bruno Diaz at ISL Agency.
During a press conference in Barcelona today, MIC Sports and ISL officially announce their formal agreement. The agreement see’s ISL acquire the rights to host and manage the worlds most prominent International youth soccer tournament to the United States, the Mediterranean International Cup. Tournament ambassador Marc Bartra, and former participant of the Mediterranean International Cup, was alongside the two partners supporting the new venture.
ISL Co-Founder and CEO Alex Isern said of the agreement “We are very excited to bring to the US one of the best youth soccer tournaments in the world. It will be a pleasure to work with a great organization like MIC Sports and together we will form a very powerful team. We have been working on this project for a long time and we are thrilled to say it will be a reality at the end of this year. We believe it’s a great opportunity for American teams to participate in a world class event that has hosted world class soccer stars like Messi, Neymar, Piqué.”
ISL are delighted to bring the MIC, short for Mediterranean International Cup, to the United States. The 19 year old tournament is considered the worlds most prestigious youth soccer tournament and is headed into its milestone 20th year. Over the course of nearly two decades, tens of thousands of players from around the world have participated, and countless of the game’s modern stars found the tournament to be the launching pad for their early careers. MIC USA will bring a distinguished level of professionalism to the youth soccer tournament scene in the United States, and has the vision of being the destination event for years to come.
The inaugural American event will take place in late 2019 in Florida, and will be held annually. The tournament was originated with one vision, to provide the opportunity for young players to participate against the worlds best teams and players. ISL are now seeking valued partners and sponsors to support the tournaments vision in the United States.
ISL are proud to release Team ISL, the newest brand which top selected players from the United States will represent when competing in the highest level soccer tournaments and competitions around the world.
Over the past several years, ISL’s travel management group have been managing teams competing alongside the strongest brands in the game of soccer. With the launch of the Team ISL brand, ISL have ensured those top selected players that wear the ISL jersey always have a memorable experience with a strong brand.
The core of the Team ISL brand aligns with powerful values, effort and victory. These values helped guide the development of Team ISL to meet the vision of our Travel Management group. Effort and victory are values that will be on show for years to come under Team ISL, alongside other world class aspiring athletes.
In mid November of 2018, ISL had the opportunity to attend of the most prestigious sports business conferences in the world, Soccerex USA.
Soccerex USA, taking place in Miami, Florida, was an awesome event, and provided some great insight into where the industry of Soccer around the globe, specifically in the United States, is headed. Read up on some of the major insights ISL discovered, as well as some of the social media highlights around the Soccerex community:
The key indicator of how serious leaders of the worlds game are taking the women’s game, is the separation of team assets. Media rights and sponsorship have been parceled out separately at clubs around the world. In the past, assets associated with a club’s Women’s team would be perceived as an “add on” to the men’s team, whereas now they are their own outright asset for sale for major clubs.
The overarching theme taken away from the event was the seriousness in the interest of the game in the United States. We’ve always heard soccer called “The Worlds Game”, when in reality it was more like “The Worlds Game Minus The United States”. But now, you can feel the interest from international clubs and federations in capitalizing on the commercialization of the American market. Excited to see how it continues to develop.
The value of high quality contacts made while at Soccerex is phenomenal. As mentioned, you’re constantly meeting new folks, and you don’t have the time to realize how many contacts you’re really meeting until once you get home. Not only is it a lot, they are high quality, and could potentially help drive your business in the future.
Our clients, including the legendary Spanish soccer player Xavi Hernández, wanted to create a product to help the next generation of players improve their ball control and passing technique.
ISL provided comprehensive product and brand development expertise, creating a sound business model and strengthening the brand of Xavi the athlete.
Xavi Hernandez is one of the worlds greatest players of his generation. His career is studded with silverware, including 8 domestic league wins and 4 Champions League wins with Barcelona FC, and one World Cup title and two European Cup titles with the Spanish National team.
He is internationally renowned as one of the greatest central midfielders and playmakers in the history of the game.
Together with a group of Spanish investors, Xavi wanted to create a revolutionary training device to develop the soccer skills of young players.
Xavi wanted to use this product to leave a legacy behind to future generations that focused on the skills that he was most famous for. Voted best playmaker four times throughout his career, those were his incredible abilities to control and pass the ball.
When the client came to ISL, they didn’t have a name or a product in mind; just this intention. It fell on ISL’s shoulders to turn that dream into a reality.
Thiago Alcantara and his partnered charity, Zikkomo, were seeking the opportunity to put together a special benefit event with the ultimate goal of raising donations for underserved students in Malawi. In order to achieve their vision, ISL Foundation were trusted to develop, plan, organize, and execute their vision.
Thiago Alcantara is one of the worlds biggest soccer stars. The Spanish National team player has played at some of the worlds biggest clubs like FC Barcelona and Bayern Munich. Thiago, with his wife, is passionate about giving back to those less fortunate.
Thiago Alcantara’s partner charity, Zikkomo, is a non-profit charitable organization with the aim of improving and financing the education of children in Malawi and Catalonia. Zikkomo believe that quality education is the building block to the strength of a nation, and helping children achieve their education will help improve their country.
Thiago Alcantara and Zikkomo had a vision to put together a special soccer event that would raise funds for children’s education in Malawi. The clients knew they wanted to put on a special event, but were unsure what kind of soccer event to put on. They knew an organization experienced in event management, among other capabilities, was needed to execute their vision.
Utilizing the services of ISL and ISL Foundation, Thiago Alcantara and Zikkomo achieved their goal of hosting a soccer event which would raise funds for education funding in Malawi, successfully raising over $20,000.
