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Nicole León, ISL Marketing Director, unveils the playbook on how sports properties harness and can further leverage digital marketing in their international expansion strategies. Join us for an insightful discussion as Nicole shares key insights and addresses crucial questions, shedding light on the strategies shaping global success in the digital era.
The shifts in consumer behavior within the sports industry are characterized by a substantial move towards non-traditional media channels driven by the acceleration of digital adoption. Approximately 40.7% of global sports fans now choose to stream live sports events through digital platforms. This trend signifies a significant departure from conventional methods of sports content consumption. Furthermore, there is an increased appetite for additional sports content, both related and unrelated to live matches, across an expanding array of platforms.
The demand for content related to live events, such as match announcements, short-term content, and highlights, is nearly as high as the demand for the events themselves. Similarly, non-live sports content, including docuseries and behind-the-scenes footage, has gained traction, attracting not only existing fans but also new audiences. Multi-screen viewing activities have become more prevalent, with the general population increasing its engagement in activities like social media, texting, gaming, and ordering food by an average of 5%, doubling to 10% among Gen Z, even during significant live events.
These shifts emphasize the need for brands and sports rights holders to stay connected to evolving consumer behaviors. As channel and device fragmentation continues to rise, adapting strategies to meet consumers on the right platforms and in the right ways becomes critical for successful engagement and international expansion.
The digital media platforms present football clubs with new avenues to connect and engage with fans in innovative ways directly. The immediacy of these platforms facilitates real-time communication, fostering a sense of community as fans actively participate in conversations, polls, and live events. Additionally, the global reach of digital media allows clubs to transcend geographical boundaries, connect with international audiences, and create a diverse and inclusive fan base. This not only enhances the club’s brand globally but also enables cultural exchange among fans from different regions.
Furthermore, digital platforms enable football clubs to deploy creative engagement methods, such as virtual events, exclusive behind-the-scenes content, and interactive initiatives. These strategies not only capture fans’ attention but also deepen their emotional connection to the club. The ability to personalize content delivery based on fan demographics and interests ensures a more targeted and meaningful engagement. Moreover, the analytics provided by digital platforms empower clubs to understand fan behavior, refine strategies, and make data-driven decisions, continually enhancing the overall fan experience.
In essence, digital media platforms are a dynamic tool that enables football clubs to forge direct connections, foster global communities, and explore innovative avenues for fan engagement.
The biggest challenge for sports properties in digital marketing lies in the fragmented digital landscape, making capturing and retaining fan attention increasingly difficult. As the digital space continues to diversify with various platforms and channels, reaching and maintaining a consistently engaged audience becomes a complex task for sports properties. The competition for fan attention across social media, streaming services, and other digital avenues requires strategic efforts to cut through the noise and deliver compelling content that resonates with diverse audiences.
In the fight for fan attention, the inherent power they possess to connect with fans and cultivate lifetime loyalty makes sports properties stand out. The emotional connection that fans develop with their favorite sports transcends mere fandom; it becomes a deeply ingrained aspect of their identity. This enduring loyalty provides sports properties with a unique advantage in capturing and retaining audience attention in the highly competitive digital landscape.
Additionally, the ability of sports properties, especially clubs, to create appealing and authentic storytelling sets them apart. Effective storytelling goes beyond the game itself, offering narratives that resonate with fans on a personal level. Whether through highlighting players’ journeys, historic moments, or community engagement, authentic storytelling fosters a deeper connection and emotional investment, making sports properties more memorable and compelling in the eyes of their audience.
Attracting younger fans demands a multifaceted approach for sustained engagement and growth. Football clubs can strategically optimize their digital presence by embracing popular platforms like TikTok and Instagram, tailoring content to the dynamics of each channel. Collaborating with influencers who resonate with the target demographic adds authenticity to the club’s messaging, while interactive content fosters active engagement. Aligning the club with broader cultural trends ensures relevance, and leveraging player stories and global community building enhances the overall fan experience.
However, the synergy between digital initiatives and physical engagements with clubs globally amplifies the impact of a young target. Expanding soccer clubs beyond their own territory through initiatives such as Summer Camps, Academies, and others not only fosters a sense of community but also provides tangible, real-world experiences, bridging the gap between the digital realm and reality.
These physical initiatives, complemented by digital ones, not only strengthen emotional ties but also offer opportunities for talent development, allowing clubs to identify and nurture young talents globally. By combining digital and physical strategies, football clubs create a comprehensive approach that reaches young fans on multiple levels, solidifying the club’s presence in their hearts and minds for the long term.
Having a fan base in different countries significantly expands clubs’ opportunities to generate new revenues. For European clubs, building a global fanbase serves as a strategic move to diversify their supporter base, reducing dependence on a single market. By strategically engaging fans through social media, targeted merchandise offerings, fan events, and local partnerships, clubs can cultivate a passionate and loyal following across borders.
A growing global fanbase not only enhances the club’s brand on an international scale but also contributes substantially to long-term sustainability. This diversified support base brings in additional revenue streams through various channels, including increased ticket sales for international matches or pre-season tours, elevated merchandise purchases from fans worldwide, and a boost in digital subscriptions for exclusive content and match streaming. The expansion into new markets not only broadens the financial landscape for clubs but also strengthens their overall resilience and market position in the dynamic world of football.
Developing relationships in other countries can give European clubs access to a vast talent pool. The American football landscape, for instance, has been evolving rapidly, with increased investment in youth development, academies, and professional leagues. By establishing partnerships with American clubs, scouting networks, or investing in youth academies, European clubs can tap into the American talent pool and identify potential players for their teams.
It is important to first understand the market and the culture the club wants to enter; it is not the same to expand in China and the USA, for example. Then, clubs have many possibilities for doing that, from local Summer Camps to international tours and pre-season friendlies with local clubs.
The current sports business landscape in the country, hosting the next FIFA World Cup, Olympics, and other relevant soccer events, presents substantial opportunities for European football clubs.
The United States represents a large and lucrative market where European clubs can strategically position themselves to capitalize on various revenue streams. European clubs can effectively tap into the American market by emphasizing key metrics such as revenue, sponsorship deals, and partnerships. The USA’s vast consumer base, robust economy, and deep-rooted passion for sports create significant opportunities for clubs to diversify their revenue sources beyond their home markets. Exploring avenues like merchandising, licensing agreements, and digital partnerships in the US can lead to additional income streams. Moreover, the increasing popularity of European football in the USA, driven by the growing fanbase and interest in major international competitions, further amplifies the potential for European clubs to strengthen their market presence and financial stability in the American sports business landscape.
Sports transcend boundaries and borders, becoming a pivotal factor for travelers when selecting their destinations, offering tourists distinctive and memorable experiences. Our Brand Manager, Carlos Ramírez, delineates the sector’s rapid growth and our contribution to its expansion through a range of personalized soccer programs available year-round.
The World Tourism Organization states that sports tourism is one of the fastest-growing sectors in the travel industry. What factors do you believe contribute to this growth?
There are several factors which contribute to the rapid growth of sports tourism. The increasing popularity of sports globally has led to a rise in interest from travelers seeking to participate in or witness sporting events firsthand.
On the other hand, the desire for unique and memorable experiences drives individuals to incorporate sports into their travel plans, thus contributing to the sector’s growth. In many cases, sports have indeed become the deciding factor when choosing a travel destination, whether it’s to participate in an event, attend a game, visit a team’s stadium, and so on. This reason has turned sports into a significant attraction factor that enables certain tourist destinations to draw in new travelers and enhance their international brand.
And how sustainable do you think this growth is?
Major sports brands and competitions have achieved global recognition, transcending geographical boundaries to captivate audiences globally. With sports properties increasingly striving to extend their reach beyond national borders, the potential for sustained growth is enormous.
According to a study by the Barcelona Tourism Observatory, sports tourism accounts for nearly 20% of all visitors to the city. What’s ISL’s participation in this statistic?
The ISL Experience Team hosts various BSE (Barcelona Soccer Experience) trips each year for young soccer players from the US. During the current season, we will host a total of 5 BSE sessions for boys and 2 sessions which are exclusive for girls. Our partnership with FC Barcelona enhances the authenticity and appeal of these experiences, making us a key player in driving sports tourism to the city. Since 2015, over 6,000 young boys and girls and more than 15,000 people overall have traveled to Barcelona as part of our soccer programs, including players and families. The number of travelers continues to increase every year.
In which other cities does the Experience Department organize experiences?
Apart from Barcelona, the ISL Experience Department organizes other soccer experience programs in iconic cities like Madrid, Manchester, Lisbon, and Paris, among others. These destinations offer rich sporting heritage and vibrant cultures, providing travelers with immersive and unforgettable experiences beyond the pitch. We are also present in some of the most important youth soccer tournaments which offer our players the chance to test their level among the best in a competitive environment.
From your point of view, what is the main thing players coming via Futbol First look forward to in their trip?
In my opinion, what players and families traveling with Futbol First are seeking is to live a unique sports experience in every way. From experiencing training sessions with the best academies, such as FC Barcelona’s, and watching their team and idols play live, to facing local teams in friendly matches that allow them to test their level and enhance their experience. In addition to this, our trips always incorporate a cultural element through guided tours, which add an educational component that we consider key to providing a comprehensive experience.
How do football clubs benefit from sports tourism? Which new opportunities and revenue sources open up?
Football clubs benefit from sports tourism in various ways. Firstly, it allows clubs to expand their global fan base by engaging with supporters from different regions through international tours, friendlies, and fan experiences. Additionally, sports tourism opens up new revenue streams through ticket sales, merchandise purchases, sponsorships, and partnerships, further enhancing the club’s financial sustainability and brand recognition.
ISL has been tapping into this sector for many years now. How do you assess the Experience Department’s evolution over the past decade?
Over the past decade, the ISL Experience department has evolved significantly. We have refined our trip itineraries, diversified our destination portfolio, and incorporated innovative internal changes to streamline operations and deliver unparalleled service to our clients. Our commitment to excellence and continuous improvement, with special attention to detail, ensures that ISL remains a leader in sports tourism, providing transformative experiences for players and families alike.
How is the preparation for the new season coming along? What can we expect?
At the moment, we are working on the updates for the upcoming season, which for us begins in mid-June. Looking ahead to next year, our focus is on continuously incorporating innovations into our programs to offer an even better service and provide an enhanced experience for our clients. In this regard, we believe it is very important to listen to the opinions of the players and families who travel with us each year to understand what they like most and where they see room for improvement. This ongoing dialogue with our clients serves as the guiding principle to achieve excellence in everything we do.
The world is watching as football takes over the USA, which is happening not only due to Messi’s arrival but also because of the continuous investment and structuring of their male and female national leagues, the MLS and the NWSL, respectively, and the rising numbers of football, or soccer, fandom all around.
To achieve this status, USA football clubs and leagues have demonstrated excellent marketing and financial strategies, offering valuable lessons for more traditional European leagues.
Fan Engagement
MLS excels in fan engagement through various initiatives, including interactive fan experiences, social media, and community involvement. The marketing and promotion in North America and beyond also stands out.
Angel City FC, an NWSL club with a majority female ownership, is an exemplary model for building a community within a football club from the ground up. The MLS itself is committed to attracting younger fans and creating innovative content, as evidenced by its recent partnership with TikTok.
Sports properties all around the world can be inspired by such activations to expand their global reach and attract new fans, connecting with them on a personal level and building a more engaged and passionate fanbase.
Stadium Atmosphere
While there’s nothing quite like South American hinchas, the MLS and the NWSL have worked on creating a vibrant and family-friendly stadium atmosphere. Attention to every detail enhances the matchday experience, making it more comfortable and special for the fans. Austin FC, one of MLS’s clubs with the most engaged community, also does that by promoting activations like Pride Night.
North Americans have always been industry leaders when it comes to blending sports and entertainment. Basketball has exemplified this approach and become a global benchmark with its fast-paced on-court action, spectacular plays, and exciting events that extend beyond sports. This constant pursuit of the “show” has not only defined the USA sports experience but has also influenced how other sports are approached and enjoyed in the country.
Besides providing more entertaining matchday experiences, traditional leagues and clubs currently face the challenge of improving stadium facilities and promoting fan engagement. The USA offers valuable lessons on how to enhance the overall atmosphere.
Financial Transparency
American leagues have clear guidelines to ensure the league is financially sustainable, with teams following current regulations and promoting transparency. European football can benefit from such measures to ensure that clubs maintain financial stability and comply with fair play.
However, regarding tradition and technical quality, the USA draws much inspiration from South American and European football, which have paved the way for the league’s continued growth.
Technical Quality and Playing Style
LaLiga is known for its technical and possession-based style of play, Brazil for its creativity, attacking style, and skillful dribbling, the Premier League for its fast-paced and physical matches, and the Bundesliga for its attacking football and development of young talent.
The MLS and the NWSL are on the path to defining their own style of play and can learn from all these leagues how to improve the technical abilities of their players and promote a more attractive, skillful brand of soccer.
Talent Development
Especially in Europe, football academies are professionally structured and continuously develop top-level talent, which helps not only to attract audiences to their own leagues but also to improve the clubs’ finances with substantial fees for the transfer of players.
By investing in developing young talent in their academy systems, MLS and NWSL can produce more homegrown talent. It is crucial for the USA’s national football interest and international attention to create its own star players to guarantee sustainable growth and reduce its current dependency on expensive international signings.
International Scouting
European leagues have been successful in scouting and recruiting top international talent, particularly from Latin America and other parts of the world.
The North American leagues are already on the way, learning how to effectively scout and bring in international stars to raise the overall level of competition.
For over 10 years, ISL has been based in the USA and has developed extensive knowledge of how the sports market operates, specializing in translating business strategies and standards from one continent to another.
This expertise is key to helping European sports properties find perfect opportunities to expand to the USA, bridging the gap between each culture to develop projects that facilitate international growth effectively.
Read Monica Aguado’s, Humas Resources and CFO, insightful comments about the importance of corporate meetings on an era where remote work is growing fast and is not going anywhere anytime soon.
1. First of all, can you tell us about your job as HHHR & CFO Director?
I’ve been working with ISL since the company was founded, back when it didn’t even had an Human Resources structure. It has been a big challenge to create and shape this department; it definitely has been a learning experience and it’s amazing to see how far we’ve gotten. Part of my daily tasks also includes hand-in-hand work with the CEO preparing financial reports and tracking the cash flow which is crucial to make strategic decisions.
2. Taking into account that currently most of ISL’s employees work remotely, do you consider that corporate meetings are important?
During COVID times, ISL was introduced to remote work; nowadays most of the team works remote or hybrid. Because of this, many team members interact only virtually with the rest of the team. We consider that corporate meetings, now more than ever, are a must in our annual calendar of activities.
3. Which is the main objective of a corporate meeting?
The main objective of a corporate meeting is to boost physical and emotional experiences that we may lack in a daily basis. To achieve this, during corporate meetings we organize team building activities, meetings where we recap annual results and share future projections, luncheons and other interactive activities.
.4. How many corporate meetings a year do you think are necessary for ISL?
We’ve always aimed to held 2 corporate meetings per year and we hope to maintain this frequency, even though the company keeps growing and it’s hard to find a few days in the calendar where the whole team can meet.
Read Pere Segarra’s, our director of talent relationship, take on the current player market, the skills a Professional Player must have to thrive, and the importance of mental health in the football industry.
The market is on fire, especially in MLS. There have been two-star signings for LAFC: Gareth Bale (Real Madrid) and Giorgio Bellnini (Juventus), two European legends who will make a difference in this league.
And as for Europe, there have been several star signings such as Halaan, who has signed with Manchester City, and Pogba’s return to Juve.
Many American players have the potential to enter the European market.
European clubs are interested in having young American promises to make the club grow in the United States, it is a good marketing tool, and obviously, the talent in the United States is increasing.
2. What skills should have a Tandhem player to represent him?
We mainly value the player’s professionalism and his commitment to his career. We also highly value the player’s projection and talent, but his dedication is critical.
You must be mentally strong and aware that there will be times that are tougher than others. We also consider his education and his closest environment, which are a support rather than a burden on his way.
3. And regarding mental health, is it essential that high-performance athletes take care of it?
Mental health is a taboo subject among footballers, which is not talked about enough, and it is the key and the big difference between a professional and non-professional player.
I recommend it to any player who feels that he doesn’t know how to handle pressure well, criticism, who has more negative thoughts than usual…
Certain players are affected much more than others, and due to their ego, they prefer to keep this fight quiet, and all they do is harm themselves.
Resorting to professionals will always provide a more significant improvement than any advice from someone who is not specialized.
4. Do the big teams consider physical and mental health when they are interested in a player?
Yes, both aspects are of vital importance for the clubs. The scouts of any club monitor not only the player on the field, but also his mental state, which I mentioned before: his environment, family, education…
The clubs have it very present. They discard the player if they believe that the player is confrontational or will not fit in well in the locker room because of his behavior.
Talent is what weighs the most in the balance, but each case must be taken into account individually.
On a physical level, they also study if the player has any irregularity that could cause future injuries or reduce his performance. Many millions are invested for each footballer, and the team takes care of even the smallest detail so that the operation is successful.
2018 Ballon d’OR winner Luka Modric´s first NFT (non-fungible token) collection will be made available by Ethernity Chain, found exclusively on their platform.
After the successful launches of Messi´s record-breaking NFT collection in August (grossing $3.4 million dollars on the first day), followed up by the popular Luis Suárez NFT launch in October, ISL and Ethernity will turn the Real Madrid talisman into historic digital tokens.
The Croatian national team´s captain will be the next soccer star with an official and authenticated NFT collection. Details about the collection will be announced in due course.
ISL – Ethernity’s official and exclusive soccer partner – has brokered the deal between Ethernity Chain and Luka Modric, as was the case with Messi and Luis Suárez.
Ethernity’s previous NFT collections for Copa América, Luis Suárez and Messi reached an accumulated sales value of over $5 million dollars, positioning Ethernity and ISL as a leading reference of digital art in the soccer industry.
“We are excited to continue bringing the biggest soccer names in history to join the exclusive talent family of Ethernity. Modric is gold and represents a transgenerational legend whose legacy will remain forever after launching his first NFT collection on Ethernity,” – says Marc Segarra, ISL Managing Partner.
In the coming months ISL and Ethernity will proudly announce more NFT collections with top global soccer brands.
Stay tuned!
As the world took a hit and stepped back with the world pandemic, sports events were one of the most affected industries by quarantine and Covid-19 restrictions.
How deep was the impact of the pandemic on the sports events’ sector?
Will the sports events’ industry be able to recover?
Is this recovery starting already?
ISL experience creates individualized packages according to our clients’ needs. We take care of every single detail and work with the best soccer clubs/associations in Europe to create unmatched events.
The Experience department also provides an international travelling and playing opportunity to all the players in our academies and camps in the US.
In addition, we work with other clubs, colleagues and associations who are external to isl
I have been the director of isl experience for the last 7 years.
No, this caught us all by surprise. I did chat a lot about this with my partners and providers and none of us expected a “crush” like this.
Everything clashed last march 2020 when we were running an event of more than 600 people in Barcelona. Since then it hasn’t been possible to do another event.
We have not stopped working since last march. The team has been focused on customer service, communication, looking for alternatives and solutions for our clients and partners, and always working on different scenarios due to the constant changes of the pandemic’s regulations .
Nevertheless, for the 20-21 season we had more than 700 clients confirmed and willing to come to our different programs. We would have been able to secure a good spring semester with multiple events. However, the situation in Spain and the UK was uncertain and the smartest choice was to postpone those events for the safety of our clients.
My main concern was the communication with our clients and providers/partners. For me it was key, despite the evident difficulties, to keep all our clients and providers/partners satisfied. Understanding everyone’s situation and looking for the best solution. We built strong relationships with them for years and now it was the time to be present and effective.
If COVID-19 restrictions allow us we will be back in october. We have already planned more than 15 events from october 2021 to july 2022. All these events are sold out at the moment so we are extremely excited for this upcoming season!
The main challenge is to secure the safety of all the participants. With government guidelines changing all the time and new variants of the virus out there, we have to be informed and prepared before running an event.
I do not think “recover” is the word as many people have lost their jobs and houses due to the pandemic. However, the sector will adapt and change to this new situation to be able to provide experiences that change people’s lives again in a memorable way. .
ISL takes a step further in business development and cutting-edge trends, by helping to bring soccer to the frontline of digital technology.
Ethernity is a unique digital asset platform that produces limited edition digital collectible NFT’s and trading cards, by brilliant and elite artists featuring mainstream celebrities, notable and historical figures, athletes, musicians, entrepreneurs, gamers and much more!
Blockchain technology is used to ensure the scarcity, authenticity, and eternal existence of these collectibles.
The Winklevoss twins, Djs Dimitri Vegas and Alesso, Pro Skater Tony Hawk, MLB star Fernando Tatís, boxing legend Muhammad Ali and top artist Bosslogic, are just some of the names on the exclusive Ethernity collections.
ISL & Ethernity Chain
ISL is always at the vanguard of new sports and technology trends, thus it makes only sense to be Ethernity’s first and official partner for NFT’s creations in the soccer industry.
“As a 360 sports management agency, we are continuously focused on bringing value and new opportunities to our clients and partners.NFT’s have revolutionized the digital space and they provide a uniqueness and scarcity that match perfectly with our sports properties”, explains Alex Isern, ISL co-founder and CEO.
“This strategic partnership with Ethernity will allow us to create a unique digital artwork with world-class athletes, clubs, leagues and other sports organizations.We have already locked down several sport icons and we can’t wait to release their first NFT’s collection very soon”, says Marc Segarra, ISL Managing Partner.
The first soccer NFT collection will be announced in the next few weeks with a world renowned player.
NFTs (non-fungible tokens) are “one-of-a-kind” assets in the digital world that can be bought and sold like any other piece of property, but can’t be duplicated, replaced or traded for something else, as they have no tangible form of their own.
For example: while you can exchange and trade money or bitcoins, and get the same value in return, an NFT is like a one-of-a-kind trading card, if you trade it for a different card, you will not receive the same value back. The groundbreaking revolution of NFT’s is that both physical or virtual assets, such as artwork, can be “tokenised” to create a digital certificate of ownership.
This certificate can be bought and sold, but can’t be duplicated, unlike most digital folders. NFT’s use the same technology as crypto currency: a record of who owns what is stored on a shared ledger known as the blockchain. The records cannot be forged because the ledger is maintained by thousands of computers around the world.
How much are NFT’s worth?
It is their unique non-fungible feature that makes NFT’s so special and valuable, and the reason why they have been moving millions of dollars around the globe!
The boom of the digital tokens became a reality when an animated GIF of Nyan Cat – a 2011 meme of a flying pop-tart cat – was sold for more than $500.000. The trend kept growing as musician Grimes sold some of her digital art for more than $6 million Dollars, and recently Twitter CEO Jack Dorsey has promoted an NFT of the first ever evert tweet with bids hitting $2.5 million.
MORE EXCITING NEWS ABOUT ISL FIRST SOCCER COLLECTION x ETHERNITY COMING SOON!
Stay tuned!
After a decade of providing the world’s leading sports organizations, brands, and athletes with first class marketing support the ISL founders decided it was time to establish a full on 360 marketing department which would focus on helping other industries.
At the start of the COVID-19 pandemic, Marc Segarra one of the managing partners realized that ISL was not maximizing it’s capacity in terms of marketing services. Together with Alex Isern (ISL CEO) they decided it was time to capitalize on this opportunity since the company was facing loads of uncertainty, given the fact that the pandemic was having a rough impact on the company’s major programs. It was this very moment that led to the creation of this new department called Marketing 360.
Both Alex & Marc have always stated that service is the number one priority when it comes to ISL. The company is all about fostering & establishing long term partnerships, and this has been the case with families whose kids have attended the FC Barcelona camps throughout the years. “We have done such good work establishing proper social media campaigns together with mastering email marketing, that we need to share our level of expertise with other companies” stated Marc.
Marc insists that ISL would not be were it is today, had it not been for the support of the families whose kids have participated in the Barca academies, camps, and travel experiences. An important factor behind this new project was the fact that we want to offer marketing solutions to the families that have been with us all this years. Throughout the years, our soccer programas have enabled us the privilege of meeting executives from Fortune 500 companies to lawyers, doctors and business owners.
“We just want to thank the parents for the continues support throughout the years”. Were the words of Marc when describing the important role families have played in ISL’s success. Now we have a solution to offer parents who run small businesses or need help with marketing. Good service is an essence at ISL and we now have the tools to offer additional services not just to the families whose kids attend camp, although to the greater public.
It has different parts, but it can only perform properly when all those parts work together towards the same goal. At ISL, we enforce this interrelatedness and believe that an integrated approach is essential to attain the best results. Our 360 marketing approach takes strategies to a new level to communicate a consistent message through all the marketing mix elements. By implementing a broad strategy and the right tools, we will pursue and reach your target audience.
1 – Social Media Management Social media is one of the best ways to engage with customers and potential customers. Our Social Media Management team will successfully manage your platforms while strengthening relationships, raising brand awareness, and interacting with followers.
2 – Content Strategy Every successful business needs a solid content strategy. We transform your business objectives and goals into a plan that uses content to reach those goals and aligns with your target audience.
3 – Digital Advertising Digital advertising has become an essential tool to help businesses stand out and succeed among competitors. From awareness to purchase, we use digital media advertising to drive revenue to your business.
4 – Web Development & SEO We work behind the senses to make your website look great, perform its best and assure users a smooth experience. Our SEO experts will make sure you build better relationships with your audience, drive more traffic to your site and increase conversions.
5 – Email Marketing It is one of the most cost-effective digital marketing strategies to attract and retain customers with personalized messages that promote your brand, content, and product or service. We will keep your customers and prospects informed and engaged.
6 – Creative Design & Video From logos and images to videos, we create visual content that captures your company’s vision and values. Aligning content value to consumer goals is step one in better attracting, engaging, and converting the audience that matters to your business.
7 – Brand Development Branding makes an excellent impression on consumers and, as a result, lets your customers know what to expect from your company. Brand building has a lot to do with Psychology, and that’s why we will make sure your business’ logo and graphic identity align with the attitudes, aspirations, and needs of your target audience.
8 – Influencer Marketing & PR Tradition and innovation are powerful tools. That’s why at ISL, we believe in Influencer marketing and classic PR; at the end of the day, both concepts share the same goal: showing the public the right reasons to love a company. We have the right connections to help you build relationships between your business and a variety of media outlets and, as a result, increase your business’s brand awareness and reputation.
We’re living in unusual times that require actions that are going to make a difference, and ISL recognize that we can aid in the efforts. In partnership with Innjoo, ISL will be working to distribute Innjoo’s healthcare products to the sports industry and other businesses within the United States of America.
ISL will use it’s network within different American institutions to help prepare leagues, federations, sports commissions, and governments with Innjoo’s healthcare equipment, ensuring people have access to safe, reliable and certified products when sports and life return to normal.
With the current climate of COVID-19, we have all come to truly value the power of sports and the way it brings people together. We all miss cheering on our favorite teams and players with thousands of other spectators and staff. Someday soon players, fans and staff will be able to return to sporting events, enjoying the pastimes that have built relationships and connected communities to one another. When we are able to return, things may look a bit different than before with social distancing protocols becoming a fabric of our society for some time. The protocols will require products that keep us all safe while enjoying our favorite sporting events and quotidian moments. Face masks, protective gloves, thermometers and hand sanitizer will become a part of our “new normal”.
ISL hope we can all work together in order to prepare ourselves for when life goes back to normal. If you believe you can aid in ISL’s efforts to supply healthcare products and Personal Protective Equipment (PPE) to Sporting, Healthcare or any other organization in need, please contact us below.
Innjoo are a global technology and healthcare products provider who have been invested in the sports industry for some time, exemplified in their jersey sponsorship of RCD Espanyol. They are also the official healthcare provider of the Spanish government, and have been on the front lines combating the COVID-19 crisis and keeping healthcare workers safe. The variety of product Innjoo offers varies from different facial masks (Surgical, KN95, 3M), gloves, Rapid COVID-19 test and other Personal Protective Equipment. All of Innjoo’s products are FDA Approved, and meet all of the legal requirements for use in the American Market. Innjoo can supply large product quantities in less than a week as they are manufacturers of these products and have their own fleet of cargo planes.
Innjoo and ISL are looking forward to providing solutions to our communities that will help us all return to a life we all miss.
Learn more about Innjoo here www.innjoo.com
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