We
breathe
soccer
breathe
soccer
We are excited to reveal our rebrand of ISL Futbol to ISL. Our new brand reflects the growth and evolution of ISL in the Sports Business industry. In the last 6 years, ISL has continuously connected the world’s biggest sports organization and athletes with their fans and properties all around the globe.
Our new brand provides the opportunity to better tell our story and align our expertise and services to our clients and customers.
This new symbol continues to hold onto the existing ISL Futbol expectations of what our original mark and values stood for, while simultaneously moving the brand forward. Our efforts were centralized around maintaining the iconic and recognizable mark, and was achieved by carefully deconstructing the existing mark and our history. Our rebuilding process informed our work and perspective as we developed our brand and story.
Be sure you’re following all of our social media handles found in the top right of this page for exciting announcements, news, blogs, videos and other great stories about our community around the world. Like, share, favorite, love, and get excited about the new brand.
We couldn’t have done all of this without your support, and we are extremely excited for this new chapter.
For more information on our brand, and the meaning behind it, read up below!
FC Barcelona needed help to extend their brand into the North American soccer market. To achieve this, they entrusted ISL to create an integrated management and marketing strategy that would spread the Barça name through Soccer Camps and Schools.
In just three years, ISL grew participation in FC Barcelona’s Camps and Schools by 1,470%, firmly establishing the club in the United States.
The Client
Barcelona Football Club (FC Barcelona, FCB) is one of the largest clubs in the world, having won the European Champions League five times and their domestic league 25 times.
The Challenge
FC Barcelona needed to strategically extend the Barça brand, and transmit the club’s philosophy of hard work and values, but were unable to gain traction for their Soccer Camps and Schools (Barça Academy). The club hadn’t managed to develop systems that applied to the unique requirements of the American soccer market. FC Barcelona needed a strong, strategic partner knowledgeable of the market they were wishing to reach.
