The Benefits of Corporate Sponsorship in Sports

March 11, 2019

Marketers have found success through sponsorship alongside professional and youth sports

Major corporations have long been involved in the world of collegiate and professional sports. Brands like Gatorade, Coca-Cola, Gillette and Audi are just some of the big name logos that have a stake in this form of partnership. That said, sports sponsorships aren’t just a game for Fortune 500 companies to play in. 

There are many media-savvy small to medium size businesses that invest in sponsoring local community sports organizations and tournaments. Some consider their sponsorship a form of a charitable contribution, while others see it as an alternative way of advertising. Either way, it’s a mutual relationship that pays off for the sponsor and the team.

As a sports marketing agency, our portfolio is diverse and consists of an array of projects, clients and partnerships here in America and around the globe. A lot of our work revolves around youth soccer and futsal for both boys and girls, but in addition, we recently launched a brand new offering with professional clubs throughout Europe looking to break into the U.S. market, spearheaded by Bruno Diaz, Director of Sponsorships.

Bruno joined the ISL family midway through the fourth quarter of 2019. His background and reputation for being an executive liaison between corporations and professional soccer teams is well known in Spain, France, Portugal and the U.K. His ability to marry corporate sponsorships with the right clubs is well documented and continues to reach new heights.

As we continue to expand opportunities for athletes to compete in high levels of competition domestically and abroad, we have found that there are ways to for corporations to be a part of these future stars journeys and helping each fulfill their dreams of taking it to the next level.

Here are just some of the reasons why businesses should be involved in athletic sponsorship:

  • Brand awareness and showcase of company products and services. Each sponsorship package has benefits for the sponsor built in: field signage, website advertising, company name on uniforms, etc. Through a sponsorship, a company’s brand will be in front of the youth sports market of parents, coaches, program organizers, players and fans.
  • A welcomed advertising structure. In most settings consumers are inclined to tune out advertising. Although many traditional ways of reaching consumers are failing, youth sports sponsorships are a positive and engaging way to market a brand. Parents like to see the companies that are supporting local sports, and particularly their children’s team.
  • Value for investment. Although sponsorship package costs vary from organization to organization, they commonly range from $X-amount up to $X-amount or more. When comparing the cost of other marketing outlets like print, television and billboard advertising, youth sports sponsorships can be a great value and a smart option to include into the marketing mix.
  • Goodwill within the community. Companies that sponsor youth sports programs make a positive contribution to their community. Overall this can evoke a community wide feeling that a company understands the impact and importance of sports for their youth. This feeling can instill loyalty among a business’ current and future patrons.

The reasons are countless to sponsor a team, an academy, a tournament or a pro team, but in the end it comes down to philosophical alignment and vision of how these partnerships can be mutually beneficial for all parties involved.

To learn more about how you can be a corporate sponsor and what tiered packages are available across ISL programming, please contact Bruno Diaz at ISL Agency. 

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