To celebrate the launch of X CRAZYFAST, the latest boot release from Adidas packed full of ‘AERO’ innovations, Adidas Spain gave the experience of a lifetime to the top Spanish content creators.
With all eyes on Miami after Lionel Messi’s arrival at Inter Miami CF, the city was the perfect choice for Koko DC, Adri Contreras, xBuyer, MiniBuyer, Laura Vizcaino, and Spursito, to live a football experience while promoting the new boots.
We used all of our expertise about North American football, the club, and the city, our home in the USA since 2018, to provide them with an amazing visit to Miami and unforgettable football moments.
ISL arranged for influencers exclusive access to the Florida Blue Training Center, Inter Miami’s training grounds, where they spent an afternoon playing and capturing some incredible content for their social media.
For our Managing Partner, Marc Segarra, having the brand and influencers coming from Spain makes the activation even more special: “It is always nice to welcome people from our country to our new home in America and be able to show them the access we have here in Miami and our relationship with Inter Miami. We are pretty excited that they have trusted us and we can make everybody feel at home.”
On October 27th, the group had another VIP experience, this time to watch Inter Miami in action in the Lamar Hunt US Open Cup final!
As they witnessed Houston Dynamo’s victory by 2×1 at the DRV PNK Stadium, the influencers enjoyed an extraordinary panoramic view of the pitch, premium service executive, and food & beverage.
It was a pleasure to be a part of such an unforgettable experience!